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How GDPR Affects Your Business

How GDPR Affects Your Business

These new rules are no joke. You will want to pay attention to this.

Disclaimer: Please note that I am NOT providing legal advice here. I am simply sending this as a blanket email for educational purposes and to encourage you to pursue GDPR compliance in the way that best suits your business.

I am sending this out to you in hopes of…

  1. Making you aware of what is happening in the industry
    Attempting to explain how this could impact you, your business, and your existing email lists.
  2. Europe is enacting new data protection laws (aka GPDR), and they go into effect May 25. Yes, this could very well affect you unless you know for a fact that every single subscriber on your list, today and in the future, is from the US and will always be from the US.

The single best article that I have seen on the entire enchilada is this one, and it is certainly worth the read —> https://www.optimizepress.com/gdpr-practical-guide-to-compliance/

The Time-Proven Model

In the US and across the globe, this is the age-old ultra-proven method to building your subscriber list:

  1. “Give me your email address, and I will send you my free guide on How to Live a Happier Life.”
  2. Build a relationship with your subscribers by delivering great content by email.
  3. Market every last product or service you have.

Europe’s New Model

The new model in Europe requires clear consent for every single thing you will do with this email list.

  1. “Subscribe for my free guide, and I will only ever send you my free guide (no more marketing ever).”
  2. “Sign up for my valuable content, and only ever receive my valuable content.”
  3. “Sign up now to receive my promotions, and I will only ever send you my promotions.”

How This is Playing Out

I was speaking with a lady at the Colorado Christian Writers Conference this weekend. She has a considerable list and mentioned that In talking with her peers, the big debate was…

  • Do I move forward with my existing list and hope for the best?
  • Do I scrap everything and start over?

You have no doubt received a flurry of “Changes to Our Privacy Policy” emails lately from nearly every list or service to which you are subscribed. These are moves to become compliant with the new GDPR.

Granted, most of you have subscribers who solely exist in the US; however, take into account that the fine for mishandling European data can reach into the millions. Seriously, just Google “GDPR Fines” to check for yourself. Most US companies are taking no chances, thus the flurry of “Privacy updates” in your inbox.

When you read the law, you’ll see that the companies who only enact changes to their privacy policies are taking a very liberal interpretation. Everything here hinges on something called “fresh consent”.

Fresh Consent

Notice how Michael Hyatt’s team and the US-based company AppointmentCore have taken the more conservative approach of asking people to “stay with with me”. This is called a “Fresh Consent” campaign. This will no doubt lead to massive subscriber loss, but this is the path of a conservative interpretation.

 

 

 

 

 

 

So, with the above in mind, I just wanted to send this to make you aware that this is happening.

To get the complete checklist of what to do, click on the link I provided above and then look for the section titled “What do you need to do to be compliant?”

 

How to Create Lasting Breakthrough in Your Business

How to Create Lasting Breakthrough in Your Business

Your mental game shapes your business and your entire world.

If you can master these 3 fundamental aspects of your work life, you can create just about any business that you desire.

  • Affect (feelings)
  • Behavior (interactions)
  • Cognition (thought)

The Upward Spiral of Awesomeness

How you feel about generating leads for your business largely determines what you will do, how you will do it, and how frequently.

Take networking meetings.

I know one lady who made it a point to attend 8 networking functions a week!  It was the bread and butter of her business and she loved doing it.

Here’s the best part — when I asked her if she enjoyed doing this much networking, she got a twinkle in her eye, smiled wide, and said, “Of course I like it! I am getting really good at it!”

Her desire and hunger (feelings) to grow her business gave her the initial push to try networking (behavior). Once she got out there and did it several times, she started to get the hang of it (more behavior).

Now she sees herself as a master networker (thoughts) and loves using this technique to grow her business.

This feeling-behavior-thought pattern reinforces her behavior week after week and she is producing consistent results in her business.

Oh, that we were all so fortunate.

The Downward Spiral of Doom

This cycle, however, works both ways.  If you are not as lucky, as skilled, or as fortunate as the lady I mentioned above, you could find networking to be a real drag on your business.

You may have the same desire and hunger (feelings) to grow your business, and you may even go the length of attending 3-4 networking events (behavior).

If you get nothing in return for all of your effort, it would be easy to conclude that you are not good at networking (cognition) or that networking is a waste of time (more cognition).

Keys to Breaking the Downward Spiral

When you have gone out on a limb, tried something new, and failed miserably, it is easy to want to give up.  The keys to breaking the downward spiral, giving up, and throwing in the towel are:

  1. Self-Compassion
  2. Deliberate Practice.

Self compassion is the act of being very forgiving of yourself. If shame, self-doubt, or self-hatred get their hooks into you, you will not have the desire to take the next step — getting back on the horse.

Deliberate practice is the committed process of trying something over and over again — with proper guidance from a trusted and skilled advisor.  The point is to practice doing the prospecting activity correctly, not just winging it.

Repeated practice with proper guidance will allow you to win so you feel like prospecting again and again.

Reference

Jhangiani & Tarry (n.d.) Affect, Behavior, and Cognition https://opentextbc.ca/socialpsychology/chapter/affect-behavior-and-cognition/

 

Why You Are Not Selling More Insurance

Why You Are Not Selling More Insurance

Years ago when I was managing financial advisors, we had a great “track to run on”.  We had a very good system that helped brand new advisors start from absolutely nothing and move all the way up to being top producers.

  • We had all the formulas in place
  • We had all the meeting notes in place
  • We had all the scripts in place
  • We practiced role playing and rehearsing

Honest to goodness, this was a turnkey system that anybody could use to go out and make as much money as any person could ever want to make.

The thing that was the craziest part for me as a manager was to know that this system worked – I had used it myself to win two sales awards before getting promoted to management – but we could hardly get people to use it.

Literally, it’s like having a goose that lays the golden eggs, but never feeding the goose.  It ends up starving to death.

So the question remains “Why won’t people just use a system that has been proven to work?”

I think I know why this happens, and I want to share it with you.

[Tweet “Why won’t people just use a system that has been proven to work?”]

A Wide-spread Problem

I never once set out to be a financial advisor.  At a time in my life when I was searching for an open door, Life only had this one door open to me, so I walked through it.

I am an engineer by training, and I’ll always be in an engineer at heart.  I love taking things apart and understanding how they work.

When I found myself in this financial services firm surrounded by hundreds of financial advisors who all have access to the exact system, but most were too afraid, confused, or overwhelmed to use it.

As an engineer, this fascinated me to no end.

I realized that this was a huge problem that was not only in my sales territory, but across the country, and certainly within many more industries than just financial advice. You see the same hesitation from new entrepreneurs, authors, coaches, network marketers…

You see this practically everywhere there are very well known formulas that work if you just simply use them.

Sales managers and educators have wondered the same questions for decades.  Isn’t it about time we get to the bottom of that?

The answer: you simply don’t have the right foundation.

[shareable]After trying and failing so many times, I realized I needed a totally different approach.[/shareable]

The Forgotten Foundation

After interviewing entrepreneurs from all walks of life I started find several key themes.

And as a producer or a manager, if you don’t understand these key themes you’re really going to bang your head against the wall.

Heck, I am not impervious to this. I had the same problem myself.

In the face of having all the answers right in front of me, I had to ask myself:

  • Why am I hesitating?
  • Have I just been sold a bill of goods?
  • Am I a sucker?
  • What have I gotten myself into?
  • Didn’t I already try something like this that didn’t work?

I can’t tell you the number of times that I talked myself out of something that was working just fine for other people — like I had made a hobby of snatching defeat from the jaws of victory.

After trying and failing so many times, I realized I needed a totally different approach to my life as an entrepreneur.

[shareable]An entrepreneurial life calls us towards risk, and it calls far more often than most realize.[/shareable]

The Inner Toolbox

Do you run away of a burning building or towards it?  Most of us run the other way.  We flee to safety, especially if we have come from corporate backgrounds.  An entrepreneurial life calls us towards risk, and it calls far more often than most realize.

What we need is a set of thought exercises that will allow us to run toward the very thing that looks scary.

  • Going to another networking function when the past 3 have turned up little to nothing.
  • Picking up the phone to make your dials for the day when your last phone sessions have lead to nothing but service work.
  • Asking clients for referrals when the past 10 times you have tried have led to nothing more than “I can’t think of anyone right now.”

There is a way to bounce back from these defeats — I call this The Inner Toolbox.

The Accelerator

We need a tool that fundamentally rewires our brains so that we realize where we are.

  • Ruminating on a deal that went south?  You are losing precious time.
  • Since you didn’t sell many copies at the chamber business expo, you’ve written off all marketing as a waste of time?  Congrats, you just fell victim to black-and-white thinking.

Again, what we need is a tool that will enable us to stop playing in traffic so we can clearly see where we are.

I call this The Accelerator

Questions That Quell

When staring at the face of some percieved setback, I need to know how to interpret it.  How can I have failed at this yet again?  Should I call it quits?  My brain was racing toward a cliff.

I needed a better set of questions.  I needed questions that would talk me off the ledge instead of closer to it.

I call this Questions that Quell

Once I had developed a set of more productive questions that worked for me, things started to turn around considerably.

[shareable]I needed a better set of questions.[/shareable]

Together these three blocks join to form a solid foundation for any entrepreneur, including:

  • Insurance Agents
  • Financial Advisors

When knitted together and used properly, they can make you unstoppable.

Your company’s sales program goes on top of the Forgotten Foundation.

Together they form a powerful team that…

  • Not only tell you what to do next
  • But also give you confidence that you will be able to handle the outcome no matter what.

Where Do You Get The Forgotten Foundation?

The single best place to start is by going to MakeoverForYourMind.com to check out the series of FREE training videos that I have put together.

These are the VERY SAME tools that I am using to reach levels of performance I have never known until now.  I can’t wait to share them with you.

You’ll stop…

  • Procrastinating
  • Allowing fear and anxiety to weigh you down
  • Second-guessing yourself

And start…

  • Living from your full potential
  • Seeing opportunities where none existed previously
  • Feeling more confidence than you’ve ever known.
The Real Reason You Aren’t Selling More Books

The Real Reason You Aren’t Selling More Books

You Have Plenty of Options, Right?

There are several programs out there that can help you sell more books, and most of them are actually pretty good.  They give you a track to run on, templates, phone scripts, schedules; essentially an entire blueprint for how you can sell hundreds of books.

Now here is the crazy thing…

Even if you bought one of those programs, I’ll bet you won’t use it very long.

You know this to be true.

Why Won’t You Feed The Goose?

Years ago when I was managing financial advisors, we had a great “track to run on”.  We had a very good system that helped brand new advisors start from absolutely nothing and move all the way up to being top producers.

  • We had all the formulas in place
  • We had all the meeting notes in place
  • We had all the scripts in place
  • We practiced role playing and rehearsing

Honest to goodness, this was a turnkey system that anybody could use to go out and make as much money as any person could ever want to make.

The thing that was the craziest part for me as a manager was to know that this system worked – I had used it myself to win two sales awards before getting promoted to management – but we could hardly get people to use it.

Literally, it’s like having a goose that lays the golden eggs, but never feeding the goose.  It ends up starving to death.

So the question remains “Why won’t people just use a system that has been proven to work?”

I think I know why this happens, and I want to share it with you.

[shareable]Why won’t people just use a system that has been proven to work?[/shareable]

A Wide-spread Problem

I never once set out to be a financial advisor.  At a time in my life when I was searching for an open door, Life only had this one door open to me, so I walked through it.

I am an engineer by training, and I’ll always be in an engineer at heart.  I love taking things apart and understanding how they work.

When I found myself in this financial services firm surrounded by hundreds of financial advisors who all have access to the exact system, but most were too afraid, confused, or overwhelmed to use it.

As an engineer, this fascinated me to no end.

I realized that this was a huge problem that was not only in my sales territory, but across the country, and certainly within many more industries than just financial advice. You see the same hesitation from new entrepreneurs, authors, coaches, network marketers…

You see this practically everywhere there are very well known formulas that work if you just simply use them.

Sales managers and educators have wondered the same questions for decades.  Isn’t it about time we get to the bottom of that?

The answer: you simply don’t have the right foundation.

[shareable]After trying and failing so many times, I realized I needed a totally different approach.[/shareable]

The Forgotten Foundation

After interviewing entrepreneurs from all walks of life I started find several key themes.

And as a manager, or as an entrepreneur, if you don’t understand these key themes you’re really going to bang your head against the wall.

Heck, I am not impervious to this. I have the same problem myself.

I have looked at myself after having just spent over $2000 on a training program – a proven system – and then thinking that there was no way this was going to work.

In the face of having all the answers right in front of me, I had to ask myself:

  • Why am I hesitating?
  • Have I just been sold a bill of goods?
  • Am I a sucker?
  • What have I gotten myself into?
  • Didn’t I already try something like this that didn’t work?

I can’t tell you the number of times that I talked myself out of something that was working just fine for other people — like I had made a hobby of snatching defeat from the jaws of victory.

After trying and failing so many times, I realized I needed a totally different approach to my life as an entrepreneur.

[shareable]An entrepreneurial life calls us towards risk, and it calls far more often than most realize.[/shareable]

The Inner Toolbox

Do you run away of a burning building or towards it?  Most of us run the other way.  We flee to safety, especially if we have come from corporate backgrounds.  An entrepreneurial life calls us towards risk, and it calls far more often than most realize.

What we need is a set of thought exercises that will allow us to run toward the very thing that looks scary.

  • Asking another bookstore owner if we can hold a book signing event despite being rejected by two other store owners.
  • Asking strangers for a book review even when friends and family haven’t given us any.
  • Continuing to share your message when it feels like no one is listening.

I call this The Inner Toolbox.

The Accelerator

We need a tool that fundamentally rewires our brains so that we realize where we are.

  • Ruminating on a deal that went south?  You are losing precious time.
  • Since you didn’t sell many copies at the chamber business expo, you’ve written off all marketing as a waste of time?  Congrats, you just fell victim to black-and-white thinking.

Again, what we need is a tool that will enable us to stop playing in traffic so we can clearly see where we are.

I call this The Accelerator

Questions That Quell

When staring at the face of some percieved setback, I need to know how to interpret it.  How can I have failed at this yet again?  Should I call it quits?  My brain was racing toward a cliff.

I needed a better set of questions.  I needed questions that would talk me off the ledge instead of closer to it.

I call this Questions that Quell

Once I had developed a set of more productive questions that worked for me, things started to turn around considerably.

[shareable]I needed a better set of questions.[/shareable]

Together these three blocks join to form a solid foundation for any entrepreneur.

  • Author
  • Coach
  • Public Speaker
  • Financial Advisor
  • Real Estate Agent
  • Dog Groomer
  • Software startup

When knitted together and used properly, they can make you unstoppable.

Your company’s sales program, or the new training program that you just purchased, go on top of the Forgotten Foundation.

Together they form a powerful team that…

  • Not only tell you what to do next
  • But also give you confidence that you will be able to handle the outcome no matter what.

Where Do You Get The Forgotten Foundation?

The single best place to start is by going to MakeoverForYourMind.com to check out the series of FREE training videos that I have put together.

These are the VERY SAME tools that I am using to reach levels of performance I have never known until now.  I can’t wait to share them with you.

You’ll stop…

  • Procrastinating
  • Allowing fear and anxiety to weigh you down
  • Second-guessing yourself

And start…

  • Living from your full potential
  • Seeing opportunities where none existed previously
  • Feeling more confidence than you’ve ever known.
365 Days Without Soft Drinks

365 Days Without Soft Drinks

It started as a health kick on Jan 1 of last year. I didn’t set out to give up soft drinks, per se. I just wanted to lose some weight, and, let’s face it, soft drinks aren’t usually on the list of approved foods. Right?

The hard part was the first 6-8 weeks when I was changing every other part of my diet. Anytime I went out to eat, the urge to order a Coke or Pepsi was surprisingly strong. But, I really wanted to stick to my calorie goal for the day and having 3 soft drinks (one plus 2 refills) just didn’t fit.

The hardest part was anytime I went to the movies with Dad. I don’t know why, but my head links popcorn, movies, and a large Coke all in the same bucket.

Standing there at the counter and telling the guy that I want a medium popcorn and a glass of water seems absurd, like ordering a low-calorie donut. Why bother?

Once I had the initial craving part kicked, not having soft drinks was pretty easy. They were simply written out of my life. They no longer had a place.

My health kick followed its usual story arc — lose some weight, get really tired of tracking every tender loving calorie, and eventually cutting back on exercise — over the course of about 4 months. Despite my flagging resolve in all other areas, I decided to keep this one healthy habit in place only as a way to hang on to some shred of dignity.

Do I intend to continue eschewing soft drinks?

No.

I don’t want this streak to become an idol — something that starts getting more attention than it really should.

If I don’t kill this thing sometime soon, I will start seeing how far I can go with this. I am already having bad dreams of finding myself in a restaurant, asking for a Coke refill when I realize that I blew it and didn’t make it to the full year.

To me, this is a sign that it has gone far enough. I will make it through just one more day so I can say that I made it a full year with no soft drinks, and then I will put this streak to rest in favor of creating more sustainable healthy habits like better nutrition and far more exercise.

What if Your Story Stalls?

What if Your Story Stalls?

I am a long-time fan of John Eldredge and the team at Ransomed Heart ministries.  I have been following their podcast for a few years now, and I found this 2-part series that is certainly worth the time.

Not all of us get to be on Oprah.

Sometimes our messages fall flat, our business goes sideways, and our dreams just…don’t happen.

In this 2-part series, John and his team address how not to lose heart when you feel stuck.

When Your Story Stalls

Part 1 – https://itunes.apple.com/us/podcast/john-eldredge-and-ransomed-heart-audio/id260843816?mt=2&i=1000395584464

Part 2 – https://itunes.apple.com/us/podcast/john-eldredge-and-ransomed-heart-audio/id260843816?mt=2&i=1000397015887

 

017: Two Behind-The-Scenes Keys to Growing Your Platform [Podcast]

017: Two Behind-The-Scenes Keys to Growing Your Platform [Podcast]

I had the pleasure of interviewing Sebastien Richard for the launch of his new book, Lead Like a Superhero.  It is rare to have such a candid conversation with someone who is growing a platform.

What I liked most about our talk is that we reached beyond the usual surface conversation and tilled deep into what it is really like to transition from J-O-B to being a thoughtleader.

Interview Flow

  • 2:00 Interview Starts
  • 14:18 Lead Like a Superhero Sebastien’s New Book
  • 28:00 Wrap Up Comments with Sebastien
  • 32:17  Post-Interview Highlights and Takeaways

What is Working?

Booking Public Speaking Gigs – Attending the local chamber of commerce, Rotary meetings, Lions club.  Grow connections from there.  Often people come up afterwords and ask to continue the relationship.

Facebook Live – “I love to teach and get connected to people there,” says Sebastien.  People DO reach out via FB Messenger.  Prefers to keep messages around 5 minutes, but finds that the messages tend to be 10-15 minutes.  He runs these sessions twice a week.

Email Marketing – building through having a sign up form on webite, book site, and FB page.

Sebastien’s New Book – Lead Like a Super Hero

Sebastien launched a brand new book in May!  Click here to get a copy.

 

 

 

 

 

 

 

Interview Key Take Aways

  1. There is no short path.  It takes work.  There is no magic FB ad campaign that is going to catapult your business to a million dollars per year.
  2. Branding is an iterative process. Finding your voice takes time, and your brand will change as you find an audience that resonates with your message.