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006: Case Study on Selling a High Ticket Item via Email [Podcast]

006: Case Study on Selling a High Ticket Item via Email [Podcast]

Recently I was handed a campaign that was already underway.  A church is taking a large group to Israel for a trip.  Ticket prices start at $3698.

[callout]This is an active case study as I am reporting on a project that is only 1/3 to completion. I will dedicate future podcast episodes to additional findings as they become available.[/callout]

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Transcript

For the complete transcript, just click here.

Background

Check out the image below which illustrates what typically happens as you send multiple emails as part of a campaign.

Open rates drop a little each time, and click through rates drop as well (hypothetical numbers shown to illustrate the point).

I picked up this campaign on the 3rd email.  Here is how the campaign was performing (real numbers).

Previous Campaign Performance

  • Email 1 open rate – 13%
  • Email 2 open rate – 11%.

Given this trend, and knowing that the 3rd email usually has a lower open rate than the second email, I knew I had to take a different approach.

Changes Made to Campaign

  • “From:” field now reads “Pastor John” rather than “Church Office”.
  • Used curiosity in the subject line — “Is this on your bucket list?”

As I mention in the podcast, I noticed the earlier versions of the email were addressed as having come from the church office.  Nothing wrong with this, but I took the liberty to change it to the pastor’s name.

I also took a different approach with the subject line.  I used “Is this on your bucket list?” in hopes of encouraging people to see what, exactly, was on the pastor’s bucket list.

Results

Using these 2 tactics worked!  See results in the next image.

The new approach yielded a 22% open rate — reversing the usual downward staircase — and added another 31 people to the list of interested parties.

These individuals essentially opted into a new list and will receive additional information about the trip.

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Link(s)

GoToWebinar.com

[callout]As stated earlier, this is an active case study and more results are forthcoming between now and Jan 20. I will dedicate future podcast episodes to additional findings as they become available.[/callout]

Listen to the Audio

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005: Developing Warm Prospects from Cold Thin Air [Podcast]

005: Developing Warm Prospects from Cold Thin Air [Podcast]

Sometimes you don’t need a single ounce of technology to help you find new prospects for your work.

Instead, all you need is good, old-fashioned smile and dial.

  • No Facebook ads
  • No internet connection
  • Just a list and a telephone

In this episode I walk you through the steps I use to:

  • Find a deep well of people to contact for public speaking engagements
  • What to do if you struggle to find a deep well of your own.

Click the green bar below to start listening.

Link(s)

GoToWebinar.com

Transcript

Get the full transcript to the show right here.

Listen to the Audio

[callout]I would LOVE it if you would leave me a review on iTunes![/callout]

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004: Changes to My Email Marketing Strategy [Podcast]

004: Changes to My Email Marketing Strategy [Podcast]

If you have been building your list for any amount of time, you are bound to need to go through a clean-up where you sort, organize, and cull your contacts.

In this episode I show you the behind-the-scenes work I recently did on my clean up effort on my list.

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Show Notes

In this episode you will hear:

  • The challenges I faced with managing my email list and contact database.
  • A step-by-step explanation on what I did to fix it.
  • The benefits I’m now experiencing as a result of this work

My List Clean Up Campaign

In the screen captures below you will see that I use the term “hygiene” in place of the words “clean up”.  These images come from my email marketing system, Infusionsoft, but you can use the same strategy in practically any email platform.

  1. The campaign starts when I apply a tag (think of this as a sticker) to a person’s file in my database.
  2. The contact then moves into the hygiene sequence that starts with the first email being sent.
  3. If a person who is reading my “Stay on my List” email clicks on a link, then I remove them from the Hygiene sequence so that they do not receive any more email reminders.
  4. I then tag the contact to start my new indoctrination sequence so that he/she can get reacquainted with what I do.

jason-owens-podcast-episode-3-clean-your-email-list-case-study

Inside the Hygiene Sequence

Once you click into the Hygiene Sequence you see the meat of the clean up effort.

  1. I send the first message where I remind people where we met and I ask them if they want to stay with me.
  2. I wait up to 2 days to give people time to read and respond.
  3. I send the second reminder email.
  4. I wait another 2 days to give people time to respond.
  5. If a person has lasted in the sequence this long, they have not clicked to stay with me and probably are not interested.  The person gets tagged as a Dead contact.
  6. I remove the In Need of Hygiene tag that started the clean up sequence.

jason-owens-podcast-episode-3-clean-your-email-list-case-study-closer-view

Text for the “Want to Stay 1” email.  Feel free to copy/paste.

We met sometime in the past 2 years.

Maybe it was at…

  • One of the workshops that I run for the community colleges in NC.
  • At a networking event or MeetUp in and around Charlotte.
  • At a Rotary meeting where I spoke.
  • At a Craft Content Nashville where I spoke.
  • At the Entrepreneur Summit where I delivered a keynote.
  • Through the launch of Yellow Pad Sales Machine.

Either way, I’m just writing to reconnect and ask if you still want to stay connected?

I write marketing tips so authors, experts, and public speakers can…

  • Book more speaking engagements
  • Sell more products

I write a LOT on how people can leverage email marketing to make more money.

If you’d like to stay connected, all you have to do is click here or click the button.

(I put a button here so that people could click here)

You don’t need to do anything to unsubscribe.

You will automatically fall off my list at the end of the next 3 days unless you click on the link above to tell me that you want to stay.

If you have to go, I fully understand.

Again, you don’t need to do anything to unsubscribe.

If you choose to stay, I thank you profusely.

I look forward to sending more and more great targeted content to you over the next few weeks and months.

Take care,

Jason

Transcript

Download the complete transcript right here.

Listen to the Audio

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003: How to Build Your Public Speaking Dynasty [Podcast]

003: How to Build Your Public Speaking Dynasty [Podcast]

Do you want to get a feel for the success that awaits you as you build your expert and public speaking business?

Today we get to hear from Joe Phillips of Joe Phillips Ministries.  Joe is a true road warrior who has more appearances in a year than any 5 of us put together.

Joe has:

  • A complete line of talks that he delivers throughout the year
  • A full array of products including a brand new book.
  • A wide range of professional relationships that he leverages throughout the year

Click the green bar to start listening.

Show Notes

In this episode you will hear:

  • How Joe got the idea for his latest project — The Ebenezer Experience
  • How this show evolved from its original form to the powerhouse it has become today.

Transcript

Get the complete transcript here.

Links From the Show

Listen to the Audio

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002: Fantastic Case Study on my Recent Successful Flash Sale [Podcast]

002: Fantastic Case Study on my Recent Successful Flash Sale [Podcast]

Will selling your products and services at a deep discount work for you?

In today’s podcast episode I tell you all the numbers behind my most recent flash sale where I sold done-for-you email marketing services for an insanely low price.

[featured-image single_newwindow=”false” id=”7596″]

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Show Notes

In this episode you will hear:

  • How many people purchased my services through my flash sale.
  • How much money I made.
  • If I felt the effort was worth it.

Transcript

Get the complete transcript here.

Listen to the Audio

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001: How to Build Your List While On Stage [Podcast]

001: How to Build Your List While On Stage [Podcast]

Welcome to my brand new podcast specifically devoted to helping authors and public speakers harness the power of content marketing.

I have packed this inaugural episode full of content that you can use to build your business right away.

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Show Notes

In this inaugural episode you will hear:

  • What you can expect from this podcast as a listener.
  • A case study on list building using SMS/Text which is working right now.

Transcript

Get the complete transcript here.

Links From the Show

Listen to the Audio

[callout]I would LOVE it if you would leave me a review on iTunes![/callout]

Click to Listen Now