“For the individual seeking to identify or create a new entrepreneurial opportunity, initially there is an idea and a great deal of uncertainty” (Hayton & Cholakova, 2011, p.45).

 

 

Hayton, J. C., & Cholakova, M., (2011).  Entrepreneurship Theory and Practice, 2011 vol. 36 (1) pp. 41-68

Entrepreneurship Theory and Practice (Waco, TX: Baylor University, 2011), p.45