Jason R. Owens

The Sales Workshop

Helping Small Business Owners Grow

Find Your Customers. Communicate Your Value. Make Your Next Sale.

Being good at your work is one thing. Getting people to buy it takes another set of skills.

You may know how to build, repair, design, create, or deliver something people need. But finding customers, explaining your value, and asking for the business can still feel uncertain.

The Sales Workshop helps small business owners turn that uncertainty into practical action.

Through guided exercises, discussion, and real business examples, Jason Owens helps participants identify realistic paths to revenue, make better choices about where to focus, and leave with a next step they can put to work.

Bring your business, your questions, and something to write with. This is a working session.

Ideal For

• Small Business Centers and SBDCs

• Chambers of Commerce

• Community banks hosting business education events

• Economic development organizations

• Small business associations

• Entrepreneur conferences and business expos

• Trade groups and creative business communities

• Organizations supporting new and early-stage business owners

Best for Events Where Business Owners Are Asking:

• How do I find more of the right customers?

• How do I explain what makes my work worth buying?

• Which sales and marketing activities deserve my limited time?

• How do I move beyond referrals and occasional purchases?

• How can I ask for the business with more confidence?

• How do I turn my skills or creative work into a more sustainable business?

• What should I try next when my current approach is not producing enough sales?

Audience Takeaways

Participants will leave better equipped to:

1) Identify realistic paths to revenue
Take stock of their skills, relationships, offers, and existing opportunities—and recognize possibilities they may have overlooked.

2) Get clearer about their customers
Identify who has a reason to buy, what those customers need, and where meaningful sales conversations can begin.

3) Communicate their value
Explain what they offer in language that helps prospective customers understand why it matters.

4) Approach selling with greater confidence
Recognize what makes asking for the business difficult and practice a clearer, more comfortable approach.

5) Choose a practical next step
Select one sales opportunity to test, define the action, and decide what evidence will help them assess the result.

Signature Workshop

The Sales Workshop: Helping Small Business Owners Grow

Small business owners have plenty of demands on their time. Their sales efforts need direction.

Posting more often, trying another platform, or buying another advertisement can create activity without answering the more useful question: Where is the next realistic opportunity to earn revenue?

The Sales Workshop gives participants time and structure to explore that question.

Jason guides owners through an inventory of what they already have to work with, an exploration of possible customers and sales channels, and a practical assessment of where to focus next.

Participants connect the discussion to their own businesses. They consider what they sell, who might buy it, how to reach those people, and what could make the buying decision easier.

The goal is a clearer path from “I need more business” to “Here is what I am going to try next.”

Optional Focused Workshop Format

The Sales Workshop: Find Your Next Sales Opportunity

A focused session for organizations that want participants to work through one immediate business question.

Owners identify an offer they want to sell, consider the customers most likely to value it, and choose a practical way to reach them.

Participants work through:

• What they have available to sell now
• Who has a reason to buy it
• How to describe its value clearly
• Which relationships or channels could open a conversation
• What next action they can take
• How they will evaluate what happens

Why Jason

Jason Owens brings more than 20 years of experience working with entrepreneurs, small business owners, and teams on sales, marketing, business development, and the decisions that connect good work with paying customers.

He has delivered more than 40 paid small business workshops, including repeated engagements through North Carolina’s community-college Small Business Center network.

His consulting work keeps him close to the practical questions owners face: what to offer, how to reach customers, where to spend limited resources, and when to adjust an approach.

Jason also understands the personal side of selling your own work. Confidence, uncertainty, and the fear of hearing “no” can influence business decisions just as much as a marketing plan.

He combines practical business thinking, guided reflection, and humor to help participants make progress on both.

Program Formats

• Conference breakout
• Standalone interactive workshop
• Lunch & Learn
• Extended workshop with additional exercises and discussion
• Sponsor-hosted small business education event

Session length and emphasis can be tailored to your audience, schedule, and learning goals.

Best-Fit Themes

• Small business sales
• Customer acquisition
• Communicating value
• Sales confidence
• Practical paths to revenue
• Choosing sales and marketing priorities
• Turning skills into a business
• Moving from side business toward full-time ownership
• Testing new business opportunities

Give your business community a working session that helps owners see their opportunities more clearly—and take a practical step toward their next sale.