Archive

Welcome to the archives. These articles represent many different seasons of my career. You’ll find posts written during my doctoral studies, years of marketing consulting, entrepreneurial experiments, and the occasional reflection on whatever happened to be capturing my attention at the time.

Blogging looked very different when many of these posts were published. Rather than removing them or fixing broken links from now defunct themes, I’ve chosen to preserve them as a snapshot of where I was, what I was learning, and how my thinking has evolved over the years.

Some ideas have stood the test of time. Others reflect the questions I was wrestling with at that particular moment. Either way, they tell part of the story.

365 Days Without Soft Drinks

by | Dec 30, 2017 | Uncategorized

It started as a health kick on Jan 1 of last year. I didn’t set out to give up soft drinks, per se. I just wanted to lose some weight, and, let’s face it, soft drinks aren’t usually on the list of approved foods. Right?

The hard part was the first 6-8 weeks when I was changing every other part of my diet. Anytime I went out to eat, the urge to order a Coke or Pepsi was surprisingly strong. But, I really wanted to stick to my calorie goal for the day and having 3 soft drinks (one plus 2 refills) just didn’t fit.

The hardest part was anytime I went to the movies with Dad. I don’t know why, but my head links popcorn, movies, and a large Coke all in the same bucket.

Standing there at the counter and telling the guy that I want a medium popcorn and a glass of water seems absurd, like ordering a low-calorie donut. Why bother?

Once I had the initial craving part kicked, not having soft drinks was pretty easy. They were simply written out of my life. They no longer had a place.

My health kick followed its usual story arc — lose some weight, get really tired of tracking every tender loving calorie, and eventually cutting back on exercise — over the course of about 4 months. Despite my flagging resolve in all other areas, I decided to keep this one healthy habit in place only as a way to hang on to some shred of dignity.

Do I intend to continue eschewing soft drinks?

No.

I don’t want this streak to become an idol — something that starts getting more attention than it really should.

If I don’t kill this thing sometime soon, I will start seeing how far I can go with this. I am already having bad dreams of finding myself in a restaurant, asking for a Coke refill when I realize that I blew it and didn’t make it to the full year.

To me, this is a sign that it has gone far enough. I will make it through just one more day so I can say that I made it a full year with no soft drinks, and then I will put this streak to rest in favor of creating more sustainable healthy habits like better nutrition and far more exercise.