Archive

Welcome to the archives. These articles represent many different seasons of my career. You’ll find posts written during my doctoral studies, years of marketing consulting, entrepreneurial experiments, and the occasional reflection on whatever happened to be capturing my attention at the time.

Blogging looked very different when many of these posts were published. Rather than removing them or fixing broken links from now defunct themes, I’ve chosen to preserve them as a snapshot of where I was, what I was learning, and how my thinking has evolved over the years.

Some ideas have stood the test of time. Others reflect the questions I was wrestling with at that particular moment. Either way, they tell part of the story.

Demo – Ben Ferguson of Hyk to Speak at Estes Park Startup/Meetup

by | Mar 20, 2020 | Uncategorized

In March of last year, Hyk was nothing more than a mostly-empty storefront that was in the process of being converted from a t-shirt shop to an upscale outdoor retailer.

Ben Ferguson, owner of Hyk, and his team had more questions than answers:

  • Will this work out for the best?
  • Will we be ready for the season?
  • Are we making a huge mistake?


Find out how Ben and his team coped with the transition, what they learned, if the story had a happy ending.

This single hour could give you the inspiration to take your business to a whole new level in 2019.

What
Converting Your Retail Experience for Success at the Estes Park Startup/Meetup

Who
Ben Ferguson, Owner of Hyk

When
Wednesday, February 6 from 8:00 AM to 9:00 AM

Where
Coffee on the Rocks, 510 Moraine Ave, Estes Park.

This live, in-person talk will be delivered only once, so if you miss it, its gone.