Archive

Welcome to the archives. These articles represent many different seasons of my career. You’ll find posts written during my doctoral studies, years of marketing consulting, entrepreneurial experiments, and the occasional reflection on whatever happened to be capturing my attention at the time.

Blogging looked very different when many of these posts were published. Rather than removing them or fixing broken links from now defunct themes, I’ve chosen to preserve them as a snapshot of where I was, what I was learning, and how my thinking has evolved over the years.

Some ideas have stood the test of time. Others reflect the questions I was wrestling with at that particular moment. Either way, they tell part of the story.

017: Two Behind-The-Scenes Keys to Growing Your Platform [Podcast]

by | Sep 20, 2017 | Jason R Owens Podcast

I had the pleasure of interviewing Sebastien Richard for the launch of his new book, Lead Like a Superhero.  It is rare to have such a candid conversation with someone who is growing a platform.

What I liked most about our talk is that we reached beyond the usual surface conversation and tilled deep into what it is really like to transition from J-O-B to being a thoughtleader.

Interview Flow

  • 2:00 Interview Starts
  • 14:18 Lead Like a Superhero Sebastien’s New Book
  • 28:00 Wrap Up Comments with Sebastien
  • 32:17  Post-Interview Highlights and Takeaways

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What is Working?

Booking Public Speaking Gigs – Attending the local chamber of commerce, Rotary meetings, Lions club.  Grow connections from there.  Often people come up afterwords and ask to continue the relationship.

Facebook Live – “I love to teach and get connected to people there,” says Sebastien.  People DO reach out via FB Messenger.  Prefers to keep messages around 5 minutes, but finds that the messages tend to be 10-15 minutes.  He runs these sessions twice a week.

Email Marketing – building through having a sign up form on webite, book site, and FB page.

Sebastien’s New Book – Lead Like a Super Hero

Sebastien launched a brand new book in May!  Click here to get a copy.

 

 

 

 

 

 

 

Interview Key Take Aways

  1. There is no short path.  It takes work.  There is no magic FB ad campaign that is going to catapult your business to a million dollars per year.
  2. Branding is an iterative process. Finding your voice takes time, and your brand will change as you find an audience that resonates with your message.

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