I first had the idea for a confidence blog about four months ago. I was quite happy to find a good domain name in short order, so I took this as a sign from the heavens and decided to buy it.
One of my primary intentions with the site is to use it as a means of monetizing my research. I figure I might as well start earning some money on this large investment I’m making in my doctoral work. One other huge driver for me is that this site may become the means through which I can give heavily to the community at-large. Ever since college I have felt some type of ministry calling on my life (for lack of a better way to phrase it), and I have wrestled with how to fit this into my life. I spoke to my pastor about this always-present feeling and he recommended that I do a Seth Godin — go build a tribe. In essence, that’s exactly what I am doing.
In addition to plenty of free (and hopefully good) content, I plan on creating a membership portion of the site. I know of a few examples of individuals who either own or moderate membership sites, and it seems to be very rewarding psychologically as well as financially.