![014: How to Break Free From Being Paralyzed by Perfection [Podcast]](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
by Jason Owens | Apr 17, 2017 | Jason R Owens Podcast
After a skiing accident took Karen’s hearing at age 19, she left the sport and thought her skiing days were behind her.
What Karen didn’t expect was to have those skiing passions reawakened more than 20 years later. The process of transformation (I won’t steal the story, so you’ll have to download her free book to get the inside scoop) took Karen to levels of personal performance that she had never known.
Today, Karen shares these discoveries and more as a Passion Mentor, and she has built a very successful public speaking practice around her message.
Click the triangle to listen to the podcast to learn how she did it.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP014.mp3″ artist=”The Jason Owens Podcast” title=”Ep.14 – How to Break Free From Being Paralyzed by Perfection – An Interview with Karen Putz”]
Transcript
Complete show transcript is available here.
[shareable cite=”Karen Putz”]No just means Not now. [/shareable]
What Is Working Right Now
Giving away a free download of her book. She’s given away thousands of copies of her book over the years. Karen is a BIG believer in providing value first as this leads to additional work like coaching sessions and speaking engagements.
- Network. Start where you are. Speak anywhere you can get the chance. It often leads to more work.
- Find a successful speaker and take that person to lunch.
Links
Listen to the Audio
[callout]I would LOVE it if you would leave me a review on iTunes![/callout]
Click the triangle to listen to the podcast to learn how she did it.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP014.mp3″ artist=”The Jason Owens Podcast” title=”Ep.14 – How to Break Free From Being Paralyzed by Perfection – An Interview with Karen Putz”]
by Jason Owens | Mar 27, 2017 | Jason R Owens Podcast
Introducing Cindy Mazzaferro
Cynthia Mazzaferro is a Motivational Speaker, #1 Amazon Best-Selling Author, Energy and Intuitive Healer, Reiki Master, and Powerful Beyond Measure Life Coach.
She is a retired Physical Therapist of over 30 years and previous owner of an ergonomic company where she performed work site analysis and spent thousands of hours training and teaching individuals on injury and stress reduction.
Cindy’s passion is to assist people in their personal growth, health, and purpose.
Click the triangle to listen to the podcast.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP011.mp3″ artist=”The Jason Owens Podcast” title=”Ep.11 – 1 Surprising Discovery Leads to Tremendous List Growth – An Interview with Cynthia Mazzaferro”]
Show Notes
- 1:22 – Interview with Cynthia
- 25:54 – Cindy’s Offer to Listeners
- 28:13 – Post Game Analysis
[shareable]You are Powerful Beyond Measure[/shareable]
Transcript
Show transcript is available here.
What is Working
- Facebook
- Interaction with people who comment or message
- Opt-in pages
Book Launch April 4
Book Trailer
Links
Listen to the Audio
[callout]I would LOVE it if you would leave me a review on iTunes![/callout]
Click the triangle on green bar to listen now.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP011.mp3″ artist=”The Jason Owens Podcast” title=”Ep.11 – 1 Surprising Discovery Leads to Tremendous List Growth – An Interview with Cynthia Mazzaferro”]
by Jason Owens | Feb 13, 2017 | Jason R Owens Podcast
Almost every person I know needed to pick himself or herself up by the bootstraps at one point. Stuff happens — it is a fact of life.
Sean Douglas, a certified Master Resilience Trainer with the US Air Force, is creating a business from teaching others how to “withstand, recover, and grow through the face of adversity”.
On today’s show, Sean is kind enough to impart some of his wisdom AND gives us a few business-building tips along the way.
Click the triangle to start listening now.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP010.mp3″ artist=”The Jason Owens Podcast” title=”Ep.10 – Certified Master Resilience Trainer, Sean Douglas”]
[shareable cite=”Sean Douglas”]Everything that we are going through right now is preparing us for where we are going to go.[/shareable]
Show Notes
- 2:40 – What is Resilience?
- 5:00 – How did you become a resilience trainer?
- 7:52 – An 11-point Framework for Resilience
- 13:46 – Overview of Sean’s Consulting Practice
- 19:55 – How Do You find Clients for Your Consulting Practice?
- 24:50 – Intro of Sean’s Book
- 29:43 – How Sean finds and books Public Speaking Engagements
[shareable cite=”Sean Douglas”]If you want to do something — anything — just ask people who are already doing it.[/shareable]
Transcript
Complete show transcript available here.
Links
Sean’s Best Hack for Finding Speaking Gigs
Google Call for Speakers + Resilience
Listen to the Audio
[callout]I would LOVE it if you would leave me a review on iTunes![/callout]
iTunes: https://itun.es/us/1LEKR.c
Stitcher: http://www.stitcher.com/s?fid=131735
Google Play Music: https://play.google.com/music/m/Ixtvhegisj7imb5elb4ghf43cuu
Click the triangle on green bar to listen now.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP010.mp3″ artist=”The Jason Owens Podcast” title=”Ep.10 – Certified Master Resilience Trainer, Sean Douglas”]
by Jason Owens | Jan 24, 2017 | Jason R Owens Podcast
We have a great episode today with the talented and amazing Isabel Hundt.
Isabel Hundt is the author of The Power of Faith-Driven Success and a certified Vision & Transformation Coach, international speaker, World-Visionary, Empath-Warrior™ and ambassador of Global Presence Leadership.
Over the past several years Isabel has developed a successful business by traveling all over to share her enlightening message of tuning in to our true selves.
Her passion is to help young adults create, live and transform their lives by understanding the scientific and spiritual connections between their heart and brain, and by discovering their unique and magical gifts hidden within.
She also teaches how to use our emotions and intuition as a powerful guide in business and life. Isabel has especially a heart for the Empaths in the world of entrepreneurs.
Transcript
Here is the complete transcript of today’s show.
Show Notes
We begin the episode with a short discussion of the array of products that Isabel has grown to capitalize on her unique gift.
We talk about how Isabel got started, how she found traction, and how she found her audience.
She explains how one “ah-ha” moment came when talking with one of her friends.
Isabel then shares her deepest insights on knowing and trusting what our internal voice is telling us to create.
[shareable]It is really important to trust yourself so you can create your business in the service of the greater good. @IsabelKHundt[/shareable]
Click the triangle to listen to the podcast.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP009.mp3″ artist=”The Jason Owens Podcast” title=”Ep.9 – How to Find Your Best Audience – An Interview with Isabel Hundt”]
Links
[shareable]I realized that emotions really can lead us in the direction where we are supposed to go. @IsabelKHundt[/shareable]
Listen to the Audio
[callout]I would LOVE it if you would leave me a review on iTunes![/callout]
Click the triangle on green bar to listen now.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP009.mp3″ artist=”The Jason Owens Podcast” title=”Ep.9 – How to Find Your Best Audience – An Interview with Isabel Hundt”]
by Jason Owens | Jan 9, 2017 | Case Studies, Jason R Owens Podcast
Imagine being handed 712 fully opted-in and verified contacts complete with name, email, and phone number. How would you determine if there were any gold nuggets in the list?
Click the triangle to hear how I tackled just such an example for a client in the last 2 weeks.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP008.mp3″ artist=”The Jason Owens Podcast” title=”Ep.8 – How to Revive a Cold List in 3 Easy Steps”]
Show Notes
We used a twist on a classic “Gain-Logic-Fear” email sequence popularized by Ryan Deiss, but first we needed a way to re-engage the list.
We sent a Wake Up email to people just before the holidays ended.
[callout]Want a complete download of all the emails I used to make this campaign happen? Just click here to get started.[/callout]
A/B Split Test
We did an A/B Split test for the first email because we wanted to maximize open rates on this cold list.
Email 1A – Sent to 100 people. Had a 37% open rate (bounce rate of 18%)
Email 1B – Sent to 100 people. Had a 45% open rate (bounce rate of 11%)
We sent version A to the remaining 512 people on the list.
Our open rate was over 43%, which is very stout.
Notice the bounce rate. At 18% this is consistent with what we saw in the initial A/B split test.
Good news is that this email marketing service automatically removes bounces from your list, so you don’t have to be concerned with needing to do this manually.
Now we can get started with the remainder of the campaign.
Gain-Logic-Fear Sequence
Gain Email
Logic Email
[callout]Want a complete download of all the emails I used to make this campaign happen? Just click here to get started.[/callout]
Fear Email
Summary of Email Performance
Results reported as Open Rate (%), Bounce Rate (%), and Complaints (#), respectively.
- Email 1A – 37%, 18%, 0
- Email 1B – 45%, 11%, 0
- Email 1 all others – 43.2%, 17%, 1
- Gain Email – 26.3%, 2.7%, 0
- Logic Email* – 75.3%, 1.3%, 1
- Fear Email* – 55.7%, 0%, 0
*Logic and Fear emails were sent only to people who opened Gain email.
[callout]Want a complete download of all the emails I used to make this campaign happen? Just click here to get started.[/callout]
Overall Campaign Performance
Did the campaign work?
In short, yes!
- We had one response to the Logic email!
- We had one response to the Fear email!
People hit their reply button just like we asked them to and left responses like this one:
My job is to either…
- Make the phone ring
- Get the prospect to raise his/her hand.
Transcript
Get the complete transcript here.
Listen to the Audio
[callout]I would LOVE it if you would leave me a review on iTunes![/callout]
Click the triangle on green bar to listen now.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP008.mp3″ artist=”The Jason Owens Podcast” title=”Ep.8 – How to Revive a Cold List in 3 Easy Steps”]
by Jason Owens | Jan 2, 2017 | Jason R Owens Podcast
Spiritual opposition is one of the most overlooked aspects of developing a platform.
This is far more than the resistance (see The War of Art) that Pressfield mentions and warns us to fight. Sometimes we face more than just a battle within.
I imagine that nearly everyone reading this post wants to share their goodness with the word, to make some aspect of people’s lives better. This momentum of ours will not go unopposed, so prepare for it.
There are times when the battle comes from the outside in the form of forces that don’t want us to succeed.
In this podcast I share with you the steps I take to prepare myself for anything that lies ahead.
[callout]Want a complete list of resources I use to Pray for My Family and Business? Click here to get them now.[/callout]
Show Notes
In this episode I speak quite openly about how I have experienced and fought opposition over the years.
Click the triangle to get started.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP007.mp3″ artist=”The Jason Owens Podcast” title=”Ep.7 – How to Face Spiritual Opposition and Win”]
[shareable]The best thing we can do to protect our platform is to prepare for spiritual opposition.[/shareable]
Transcript
Click here for the complete transcript of today’s show.
Forms of Spiritual Opposition
- Ennui — “Awww…do we have to do that today?”
- Agreements — “I did poorly on my public talk today; I must not be any good at this. God is not with me any longer.”
- Blatant Attack — Things fall apart at the most inopportune time could be an attack.
[callout]Want a complete list of resources I use to Pray for My Family and Business? Click here to get them now.[/callout]
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP007.mp3″ artist=”The Jason Owens Podcast” title=”Ep.7 – How to Face Spiritual Opposition and Win”]
[reminder]Given that this topic can be a little ‘out there’ for people who have not heard of spiritual opposition, I’m inviting you to give me all kinds of feedback. Just scroll down and leave a comment for me, ok?[/reminder]
by Jason Owens | Dec 14, 2016 | Case Studies, Jason R Owens Podcast
Recently I was handed a campaign that was already underway. A church is taking a large group to Israel for a trip. Ticket prices start at $3698.
[callout]This is an active case study as I am reporting on a project that is only 1/3 to completion. I will dedicate future podcast episodes to additional findings as they become available.[/callout]
Click the triangle to start listening.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP006.mp3″ artist=”The Jason Owens Podcast” title=”Ep.6 – Case Study on Selling a High Ticket Item via Email”]
Transcript
For the complete transcript, just click here.
Background
Check out the image below which illustrates what typically happens as you send multiple emails as part of a campaign.
Open rates drop a little each time, and click through rates drop as well (hypothetical numbers shown to illustrate the point).
I picked up this campaign on the 3rd email. Here is how the campaign was performing (real numbers).
Previous Campaign Performance
- Email 1 open rate – 13%
- Email 2 open rate – 11%.
Given this trend, and knowing that the 3rd email usually has a lower open rate than the second email, I knew I had to take a different approach.
Changes Made to Campaign
- “From:” field now reads “Pastor John” rather than “Church Office”.
- Used curiosity in the subject line — “Is this on your bucket list?”
As I mention in the podcast, I noticed the earlier versions of the email were addressed as having come from the church office. Nothing wrong with this, but I took the liberty to change it to the pastor’s name.
I also took a different approach with the subject line. I used “Is this on your bucket list?” in hopes of encouraging people to see what, exactly, was on the pastor’s bucket list.
Results
Using these 2 tactics worked! See results in the next image.
The new approach yielded a 22% open rate — reversing the usual downward staircase — and added another 31 people to the list of interested parties.
These individuals essentially opted into a new list and will receive additional information about the trip.
Click the green bar below to start listening.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP006.mp3″ artist=”The Jason Owens Podcast” title=”Ep.6 – Case Study on Selling a High Ticket Item via Email”]
Link(s)
GoToWebinar.com
[callout]As stated earlier, this is an active case study and more results are forthcoming between now and Jan 20. I will dedicate future podcast episodes to additional findings as they become available.[/callout]
Listen to the Audio
[callout]I would LOVE it if you would leave me a review on iTunes![/callout]
Click the triangle on green bar to listen now.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP006.mp3″ artist=”The Jason Owens Podcast” title=”Ep.6 – Case Study on Selling a High Ticket Item via Email”]
[powerpress channel=”podcast”]
by Jason Owens | Dec 14, 2016 | Jason R Owens Podcast
Sometimes you don’t need a single ounce of technology to help you find new prospects for your work.
Instead, all you need is good, old-fashioned smile and dial.
- No Facebook ads
- No internet connection
- Just a list and a telephone
In this episode I walk you through the steps I use to:
- Find a deep well of people to contact for public speaking engagements
- What to do if you struggle to find a deep well of your own.
Click the green bar below to start listening.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP005.mp3″ artist=”The Jason Owens Podcast” title=”Ep.5 – Developing Warm Prospects from Cold Thin Air”]
Link(s)
GoToWebinar.com
Transcript
Get the full transcript to the show right here.
Listen to the Audio
[callout]I would LOVE it if you would leave me a review on iTunes![/callout]
Click the green bar to listen now.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP005.mp3″ artist=”The Jason Owens Podcast” title=”Ep.5 – Developing Warm Prospects from Cold Thin Air”]
[powerpress channel=”podcast”]
by Jason Owens | Dec 13, 2016 | Self-Employed Sweet Spot
If you find that you are wanting to get started in a business so that you can become an expert but you’re not quite sure where to get some traction, you are in great company.
The first place that a lot of people want to go in all of this is the question: “How do I make money at this when I have responsibilities like family, kids, and bills?”
I think this is the wrong question to ask here.
What happens, as I’ve noticed through conversation with others in this position, is that the person isn’t quite receptive to the answers. This is often the question that get answered internally, but not by somebody on the outside.
Unfortunately, answers from the outside are too easy to dismiss.
I could say to “Get up early” or “Stay up late.”
I could say “Use some time on your weekends”.
But, if none of those are options for you, it digs you further and further into a hole. In turn, you will leave the conversation feeling like you are never going to be able to make things work out so that you can become an expert.
Finding Your Passion
The answer here lies in how emotionally involved you are with the path you’re on.
[shareable cite=”Jason R. Owens”]When given the proper motivation, people find all kinds of ways to make things happen[/shareable]
The question we should be asking is: “How do you find something that will give you the necessary passion you need for your work?”
I use the term “passion” loosely because it is so overly used in today’s society.
I find what really moves the needle for people is beginning to believe that they can do it.
And really, you can. You can become an expert if you put all the right things into it.
When you find out what you have, no matter how small, that can lead you to a great position, you begin to understand that you can do this.
Do you have
- The connections?
- The network?
- The tools?
- The technology?
- Whatever else you need to go out there and do it?
Great!
This is the single thing that makes people excited — believing in themselves and the fact that this is all very possible with the resources they have.
Getting Excited to Become an Expert
Here’s an exercise I want you to do that will hopefully be able to get you excited about your possibilities in the expert business.
[shareable cite=”Jason R. Owens”]Ask yourself, ‘What is it that I can do right now?'[/shareable]
Take out a sheet of paper and make a list of all the skills you currently have.
- Can you design a website?
- Can you create a lead magnet?
- Can you put up squeeze page to collect email addresses?
- Can you call someone at your local Rotary club to ask about scheduling you for a 20 minute talk next month’s meeting?
Taking a deep assessment of your skills will help you find plenty of things you can do today — things that will give you some forward momentum and help put yourself mentally in a state where you feel like you’re about to do something really well.
This momentum begins to change everything.
- You will begin to see opportunity.
- You will begin to see chances to do things that you haven’t seen before.
- New connections will start the form in your mind.
- You will start to see new possibilities.
Now, you’re on your way!
[reminder]What are the top 3 things you can do today (you already have the tools, the connections, etc.) to start moving forward in claiming your area of expertise?[/reminder]
by Jason Owens | Dec 8, 2016 | Jason R Owens Podcast
If you have been building your list for any amount of time, you are bound to need to go through a clean-up where you sort, organize, and cull your contacts.
In this episode I show you the behind-the-scenes work I recently did on my clean up effort on my list.
Click the green bar below to start listening.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP004.mp3″ artist=”The Jason Owens Podcast” title=”Ep.4 – Changes to my Email Marketing Strategy”]
Show Notes
In this episode you will hear:
- The challenges I faced with managing my email list and contact database.
- A step-by-step explanation on what I did to fix it.
- The benefits I’m now experiencing as a result of this work
My List Clean Up Campaign
In the screen captures below you will see that I use the term “hygiene” in place of the words “clean up”. These images come from my email marketing system, Infusionsoft, but you can use the same strategy in practically any email platform.
- The campaign starts when I apply a tag (think of this as a sticker) to a person’s file in my database.
- The contact then moves into the hygiene sequence that starts with the first email being sent.
- If a person who is reading my “Stay on my List” email clicks on a link, then I remove them from the Hygiene sequence so that they do not receive any more email reminders.
- I then tag the contact to start my new indoctrination sequence so that he/she can get reacquainted with what I do.
Inside the Hygiene Sequence
Once you click into the Hygiene Sequence you see the meat of the clean up effort.
- I send the first message where I remind people where we met and I ask them if they want to stay with me.
- I wait up to 2 days to give people time to read and respond.
- I send the second reminder email.
- I wait another 2 days to give people time to respond.
- If a person has lasted in the sequence this long, they have not clicked to stay with me and probably are not interested. The person gets tagged as a Dead contact.
- I remove the In Need of Hygiene tag that started the clean up sequence.
Text for the “Want to Stay 1” email. Feel free to copy/paste.
We met sometime in the past 2 years.
Maybe it was at…
- One of the workshops that I run for the community colleges in NC.
- At a networking event or MeetUp in and around Charlotte.
- At a Rotary meeting where I spoke.
- At a Craft Content Nashville where I spoke.
- At the Entrepreneur Summit where I delivered a keynote.
- Through the launch of Yellow Pad Sales Machine.
Either way, I’m just writing to reconnect and ask if you still want to stay connected?
I write marketing tips so authors, experts, and public speakers can…
- Book more speaking engagements
- Sell more products
I write a LOT on how people can leverage email marketing to make more money.
If you’d like to stay connected, all you have to do is click here or click the button.
(I put a button here so that people could click here)
You don’t need to do anything to unsubscribe.
You will automatically fall off my list at the end of the next 3 days unless you click on the link above to tell me that you want to stay.
If you have to go, I fully understand.
Again, you don’t need to do anything to unsubscribe.
If you choose to stay, I thank you profusely.
I look forward to sending more and more great targeted content to you over the next few weeks and months.
Take care,
Jason
Transcript
Download the complete transcript right here.
Listen to the Audio
[callout]I would LOVE it if you would leave me a review on iTunes![/callout]
Click the green bar to listen now
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP004.mp3″ artist=”The Jason Owens Podcast” title=”Ep.4 – Changes to my Email Marketing Strategy”]
![014: How to Break Free From Being Paralyzed by Perfection [Podcast]](https://jasonrowens.com/wp-content/uploads/2017/04/Jason-Owens-Podcast-Episode-14-Karen-Putz-of-Ageless-Passions-Facebook-Post.jpg)
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![010: Certified Master Resilience Trainer, Sean Douglas [Podcast]](https://jasonrowens.com/wp-content/uploads/2017/03/Jason-Owens-Podcast-Episode-10-An-Interview-With-Sean-Douglas.png)
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