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New Financial Advisors – Numbers Game or Emotional Game?

by | Apr 28, 2020 | High Attrition, New Financial Advisor

Are New Financial Advisors Led Astray by the “Numbers Game” hype?

By this point in your career you’ve heard it a million times – this job is a numbers game. As a new financial advisor all you need to do is see enough people and everything will work out, right?  I disagree.  This is a mental game long before it is a numbers game.

To see just how far emotions rule the day, just turn on nearly any reality TV show. Contestants strive to do their best under situations that are designed to be pressure cookers. Invariably some break down in tears or fits of rage. After a decade of reality TV we recognize that these outbursts have been created for our viewing pleasure, but does this mean the pain is not real? No. It hurts to lose. It hurts to put your dreams on the line and then be told that you don’t make the cut. Your world as a financial advisor is not so different, is it?

No, you are under a great deal of pressure. Clients are not predictable. Prospects bail half way through a large case. Even when you get a deal the home office can misplace paperwork or ask for extra signatures which can jeopardize all of your hard work. When you are behind on your quota and your contract is in jeopardy, the “numbers game” theory goes down the tubes.

Frustration is real.

Under trying circumstances that are common in this career it is perfectly normal to get upset, so give yourself some time to vent. However, as advisors we get into trouble when we allow this frustration to rule us. Frustration can turn into dwelling, second guessing and doubting our career choice. This is a dangerous place to be. Spend too much time here and you will be calling it quits in no time.

It takes practice to back away from the edge. For me, I had to get my head out of the doldrums. Moving on — to the next project, the next client, the next piece of analysis, the next cold call — worked for me. It provided me with the pattern interrupt that I needed. Before too long my thoughts were back in the land of possibility rather than dwelling on impossibility.

For me I have seen that the emotional game comes before the numbers game. It is like the foundation to a house — you can’t afford to get it wrong. If you are going to invest your time or money anywhere invest in your ability to bounce back from defeat. The good news is that you will invariably build this muscle more and more the longer you are in the business.