Imagine being handed 712 fully opted-in and verified contacts complete with name, email, and phone number. How would you determine if there were any gold nuggets in the list?
Click the triangle to hear how I tackled just such an example for a client in the last 2 weeks.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP008.mp3″ artist=”The Jason Owens Podcast” title=”Ep.8 – How to Revive a Cold List in 3 Easy Steps”]
Show Notes
We used a twist on a classic “Gain-Logic-Fear” email sequence popularized by Ryan Deiss, but first we needed a way to re-engage the list.
We sent a Wake Up email to people just before the holidays ended.
[callout]Want a complete download of all the emails I used to make this campaign happen? Just click here to get started.[/callout]
A/B Split Test
We did an A/B Split test for the first email because we wanted to maximize open rates on this cold list.
Email 1A – Sent to 100 people. Had a 37% open rate (bounce rate of 18%)
Email 1B – Sent to 100 people. Had a 45% open rate (bounce rate of 11%)
We sent version A to the remaining 512 people on the list.
Our open rate was over 43%, which is very stout.
Notice the bounce rate. At 18% this is consistent with what we saw in the initial A/B split test.
Good news is that this email marketing service automatically removes bounces from your list, so you don’t have to be concerned with needing to do this manually.
Now we can get started with the remainder of the campaign.
Gain-Logic-Fear Sequence
Gain Email
Logic Email
[callout]Want a complete download of all the emails I used to make this campaign happen? Just click here to get started.[/callout]
Fear Email
Summary of Email Performance
Results reported as Open Rate (%), Bounce Rate (%), and Complaints (#), respectively.
Email 1A – 37%, 18%, 0
Email 1B – 45%, 11%, 0
Email 1 all others – 43.2%, 17%, 1
Gain Email – 26.3%, 2.7%, 0
Logic Email* – 75.3%, 1.3%, 1
Fear Email* – 55.7%, 0%, 0
*Logic and Fear emails were sent only to people who opened Gain email.
[callout]Want a complete download of all the emails I used to make this campaign happen? Just click here to get started.[/callout]
Overall Campaign Performance
Did the campaign work?
In short, yes!
We had one response to the Logic email!
We had one response to the Fear email!
People hit their reply button just like we asked them to and left responses like this one:
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP008.mp3″ artist=”The Jason Owens Podcast” title=”Ep.8 – How to Revive a Cold List in 3 Easy Steps”]
Spiritual opposition is one of the most overlooked aspects of developing a platform.
This is far more than the resistance (see The War of Art) that Pressfield mentions and warns us to fight. Sometimes we face more than just a battle within.
I imagine that nearly everyone reading this post wants to share their goodness with the word, to make some aspect of people’s lives better. This momentum of ours will not go unopposed, so prepare for it.
There are times when the battle comes from the outside in the form of forces that don’t want us to succeed.
In this podcast I share with you the steps I take to prepare myself for anything that lies ahead.
[callout]Want a complete list of resources I use to Pray for My Family and Business? Click here to get them now.[/callout]
Show Notes
In this episode I speak quite openly about how I have experienced and fought opposition over the years.
Click the triangle to get started.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP007.mp3″ artist=”The Jason Owens Podcast” title=”Ep.7 – How to Face Spiritual Opposition and Win”]
[shareable]The best thing we can do to protect our platform is to prepare for spiritual opposition.[/shareable]
[callout]Want a complete list of resources I use to Pray for My Family and Business? Click here to get them now.[/callout]
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP007.mp3″ artist=”The Jason Owens Podcast” title=”Ep.7 – How to Face Spiritual Opposition and Win”]
[reminder]Given that this topic can be a little ‘out there’ for people who have not heard of spiritual opposition, I’m inviting you to give me all kinds of feedback. Just scroll down and leave a comment for me, ok?[/reminder]
Recently I was handed a campaign that was already underway. A church is taking a large group to Israel for a trip. Ticket prices start at $3698.
[callout]This is an active case study as I am reporting on a project that is only 1/3 to completion. I will dedicate future podcast episodes to additional findings as they become available.[/callout]
Click the triangle to start listening.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP006.mp3″ artist=”The Jason Owens Podcast” title=”Ep.6 – Case Study on Selling a High Ticket Item via Email”]
Check out the image below which illustrates what typically happens as you send multiple emails as part of a campaign.
Open rates drop a little each time, and click through rates drop as well (hypothetical numbers shown to illustrate the point).
I picked up this campaign on the 3rd email. Here is how the campaign was performing (real numbers).
Previous Campaign Performance
Email 1 open rate – 13%
Email 2 open rate – 11%.
Given this trend, and knowing that the 3rd email usually has a lower open rate than the second email, I knew I had to take a different approach.
Changes Made to Campaign
“From:” field now reads “Pastor John” rather than “Church Office”.
Used curiosity in the subject line — “Is this on your bucket list?”
As I mention in the podcast, I noticed the earlier versions of the email were addressed as having come from the church office. Nothing wrong with this, but I took the liberty to change it to the pastor’s name.
I also took a different approach with the subject line. I used “Is this on your bucket list?” in hopes of encouraging people to see what, exactly, was on the pastor’s bucket list.
Results
Using these 2 tactics worked! See results in the next image.
The new approach yielded a 22% open rate — reversing the usual downward staircase — and added another 31 people to the list of interested parties.
These individuals essentially opted into a new list and will receive additional information about the trip.
Click the green bar below to start listening.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP006.mp3″ artist=”The Jason Owens Podcast” title=”Ep.6 – Case Study on Selling a High Ticket Item via Email”]
[callout]As stated earlier, this is an active case study and more results are forthcoming between now and Jan 20. I will dedicate future podcast episodes to additional findings as they become available.[/callout]
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP006.mp3″ artist=”The Jason Owens Podcast” title=”Ep.6 – Case Study on Selling a High Ticket Item via Email”]
If you have been building your list for any amount of time, you are bound to need to go through a clean-up where you sort, organize, and cull your contacts.
In this episode I show you the behind-the-scenes work I recently did on my clean up effort on my list.
Click the green bar below to start listening.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP004.mp3″ artist=”The Jason Owens Podcast” title=”Ep.4 – Changes to my Email Marketing Strategy”]
Show Notes
In this episode you will hear:
The challenges I faced with managing my email list and contact database.
A step-by-step explanation on what I did to fix it.
The benefits I’m now experiencing as a result of this work
My List Clean Up Campaign
In the screen captures below you will see that I use the term “hygiene” in place of the words “clean up”. These images come from my email marketing system, Infusionsoft, but you can use the same strategy in practically any email platform.
The campaign starts when I apply a tag (think of this as a sticker) to a person’s file in my database.
The contact then moves into the hygiene sequence that starts with the first email being sent.
If a person who is reading my “Stay on my List” email clicks on a link, then I remove them from the Hygiene sequence so that they do not receive any more email reminders.
I then tag the contact to start my new indoctrination sequence so that he/she can get reacquainted with what I do.
Inside the Hygiene Sequence
Once you click into the Hygiene Sequence you see the meat of the clean up effort.
I send the first message where I remind people where we met and I ask them if they want to stay with me.
I wait up to 2 days to give people time to read and respond.
I send the second reminder email.
I wait another 2 days to give people time to respond.
If a person has lasted in the sequence this long, they have not clicked to stay with me and probably are not interested. The person gets tagged as a Dead contact.
I remove the In Need of Hygiene tag that started the clean up sequence.
Text for the “Want to Stay 1” email. Feel free to copy/paste.
We met sometime in the past 2 years.
Maybe it was at…
One of the workshops that I run for the community colleges in NC.
At a networking event or MeetUp in and around Charlotte.
At a Rotary meeting where I spoke.
At a Craft Content Nashville where I spoke.
At the Entrepreneur Summit where I delivered a keynote.
Through the launch of Yellow Pad Sales Machine.
Either way, I’m just writing to reconnect and ask if you still want to stay connected?
I write marketing tips so authors, experts, and public speakers can…
Book more speaking engagements
Sell more products
I write a LOT on how people can leverage email marketing to make more money.
If you’d like to stay connected, all you have to do is click here or click the button.
(I put a button here so that people could click here)
You don’t need to do anything to unsubscribe.
You will automatically fall off my list at the end of the next 3 days unless you click on the link above to tell me that you want to stay.
If you have to go, I fully understand.
Again, you don’t need to do anything to unsubscribe.
If you choose to stay, I thank you profusely.
I look forward to sending more and more great targeted content to you over the next few weeks and months.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP004.mp3″ artist=”The Jason Owens Podcast” title=”Ep.4 – Changes to my Email Marketing Strategy”]
Do you want to get a feel for the success that awaits you as you build your expert and public speaking business?
Today we get to hear from Joe Phillips of Joe Phillips Ministries. Joe is a true road warrior who has more appearances in a year than any 5 of us put together.
Joe has:
A complete line of talks that he delivers throughout the year
A wide range of professional relationships that he leverages throughout the year
Click the green bar to start listening.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP003.mp3″ artist=”The Jason Owens Podcast” title=”Ep.3 – An Interview with Joe Phillips of Joe Phillips Ministries”]
Show Notes
In this episode you will hear:
How Joe got the idea for his latest project — The Ebenezer Experience
How this show evolved from its original form to the powerhouse it has become today.
[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP003.mp3″ artist=”The Jason Owens Podcast” title=”Ep.3 – An Interview with Joe Phillips of Joe Phillips Ministries”]
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