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Transform Your Job Search from Technical Fixes to Adaptive Challenges

In the quest for a fulfilling career or a successful business venture, the tools we choose can make all the difference.

Let’s pause and consider—are you employing the right approach for your job search, or are you inadvertently using the wrong set of tools?

Imagine you’re facing a car breakdown. This is a clear-cut technical problem: the starter is broken, and you need someone with auto repair expertise to fix it.

The problem is defined, the solution is clear, and the right person for the job is available.

This scenario exemplifies what we call a technical problem, where solutions are straightforward and typically executed by experts.

However, not all problems fit this mold. Enter the adaptive challenge—a type much more elusive and complex.

An adaptive challenge lacks a clear definition or a simple solution. It demands collective effort and creativity from everyone involved.

No single expert can fix it; instead, it takes a team working together, adapting, and evolving to address the underlying issues.

Now, reflect on your job search or the journey of starting a new business. How often do we treat these endeavors as technical problems?

We assume, “I want this job, so I’ll tweak my resume and polish my LinkedIn profile.” These are technical fixes, but they might not address the real challenge.

The deeper question asks: Who are you becoming in this job search or business journey? Perhaps the real transformation lies in the adaptive challenge—requiring you to learn, grow, or change certain behaviors.

This challenge demands a deeper understanding of yourself and the process.

We often overlook the adaptive nature of these challenges. It’s not just about applying a quick fix; it’s about adapting and evolving.

This might mean learning new skills, embracing change, or even facing personal growth. These transformations are as crucial as the job search itself.

Numerous resources can guide you through understanding and tackling adaptive challenges versus technical problems.

As we contemplate our professional paths, I encourage you to ask yourself: Are you attempting technical fixes for a complex, adaptive problem in your job search?

It’s time to shift focus and embrace the complexity of adaptive challenges. This approach can yield personal growth and more fulfilling outcomes, far beyond what a simple technical fix can offer.

So, as you embark on your journey, whether it’s a job search or starting a business, remember to adapt, evolve, and grow. After all, it might just be the start of a transformational journey you never anticipated.

Other Resources on Adaptive Challenges

https://harvardonline.harvard.edu/blog/five-common-adaptive-challenges-in-the-modern-workplace

https://kansasleadershipcenter.org/wp-content/uploads/2019/04/Comptency-article.pdf

Improvising During Career Disruption: 

How Adaptability Has Become a Core Life Skill

Section 1: The New Normal of Possibility

The world of work is changing faster than ever before, and with change comes opportunity. Careers are no longer static paths that stretch neatly from entry-level to retirement. Instead, they are dynamic, evolving journeys shaped by new technologies, shifting industries, and unexpected opportunities. While this pace can feel disorienting, it also opens doors that earlier generations could never have imagined.

A driving force in this transformation is the rising use of AI automation. What began as tools to streamline repetitive tasks has quickly expanded into powerful systems that can assist with writing, research, data analysis, and even customer engagement. Far from eliminating the need for people, these technologies invite us to step into new roles—roles that emphasize creativity, leadership, problem-solving, and uniquely human insight. In many cases, AI clears away the routine work so individuals can focus on projects that are more meaningful and impactful.

And it’s not just technology creating new horizons. Global connectivity, emerging markets, and even lifestyle shifts are reshaping what “career” means. Remote work, once a rare perk, is now a viable long-term option for millions. Gig work and portfolio careers allow people to combine multiple streams of income and interests. Entrepreneurship is no longer confined to a small elite; tools and platforms make it possible for nearly anyone with an idea to launch a venture. What once looked like instability now looks increasingly like flexibility.

Of course, these changes come with their share of surprises. Layoffs, mergers, and industry pivots can still jolt us off course. Yet within each of these transitions lies a chance to reinvent, to step onto a different path, or to discover strengths we hadn’t been asked to use before. Improvisational adaptability—the ability to respond with creativity and confidence when the unexpected happens—is what turns these moments from setbacks into springboards.

Improvisation, in this context, doesn’t mean “making it up as you go” in a reckless sense. It means cultivating the skill of noticing new options, reimagining old problems, and moving forward without waiting for perfect clarity. It is the mindset of the entrepreneur who shifts strategy midstream, the professional who reframes their story during a career change, and the leader who rallies a team when plans collapse. This is not guesswork; it is a skill that can be learned, practiced, and sharpened.

The truth is, we are all improvisers already. Anyone who has navigated a difficult conversation, adapted to a sudden change in schedule, or found a creative workaround for a problem at work has tapped into this ability. The difference is that some have learned to trust and develop it, while others overlook it. As the landscape of work continues to evolve, the individuals who embrace improvisation as a core life skill will find themselves not just surviving change, but thriving in it.

This white paper begins with a simple premise: the future of work belongs to the adaptable. Traditional career advice—résumés, applications, networking—still has its place, but it only addresses the surface. Beneath the mechanics lies something more powerful: the mindset and skillset of improvisation. By cultivating this capacity, professionals can face disruption with resilience, seize unexpected opportunities, and create fulfilling pathways that might never appear on a traditional career ladder.

Uncertainty may be the new normal, but so is possibility. The skills we need are not about clinging to the past but stepping confidently into the future. Improvisation is the bridge between what was and what could be. Those who learn to walk it with courage and creativity will not only adapt to change—they will redefine what success looks like.

Section 2: Why Traditional Career Advice Falls Short

For decades, conventional wisdom around career transitions has focused on a predictable set of tools: polish your résumé, update your LinkedIn profile, attend networking events, and apply for as many jobs as possible. While these practices aren’t useless, they reflect a world of work that no longer exists. In an age defined by speed, technology, and constant change, relying exclusively on these tactics is like using a paper map in a city where the streets are redrawn every week.

The first limitation of traditional career advice is that it tends to be reactive. A layoff occurs, a role is eliminated, or an industry contracts, and the immediate response is to “dust off the résumé.” This backward-looking document emphasizes what you’ve already done, but it does little to prepare you for what’s ahead. It may help you compete for yesterday’s opportunities, but it rarely points you toward tomorrow’s possibilities.

A second shortfall lies in the uniformity of the advice. Everyone is told to follow the same steps: one-page résumé, customized cover letter, targeted networking. The problem is that when everyone is playing the same game, differentiation becomes nearly impossible. Recruiters and hiring managers are overwhelmed with applications that look and sound alike. What actually captures attention is the ability to tell a fresh story, to bring creativity to problem-solving, and to show adaptability in the face of change.

Another issue is that traditional advice tends to overemphasize the formal job market. The reality is that many of today’s opportunities aren’t found on job boards. They emerge through side projects, entrepreneurial ventures, collaborations, and even chance conversations. Some of the most exciting roles are created when someone spots a need and positions themselves to meet it—long before an HR department drafts a job description. In this environment, the person who can improvise—who can see possibilities outside the posted listings—is far more likely to carve out meaningful opportunities.

It’s also worth noting how traditional methods often ignore the human side of disruption. Losing a role, or even choosing to leave one, brings with it a flood of emotions: uncertainty, fear, self-doubt, and sometimes even shame. Conventional advice jumps straight into tactics—“fix your résumé, sharpen your elevator pitch”—without addressing the deeper need to reframe identity and rebuild confidence. Yet these are precisely the areas where improvisational skills shine.

Finally, traditional career advice assumes a relatively stable environment. It was built for an era when industries evolved slowly, when roles were consistent, and when career paths followed a ladder-like progression. That world is gone. Today, industries transform rapidly under the influence of technology, globalization, and shifting consumer preferences. Entirely new professions emerge while others vanish. Preparing for a single next step is no longer sufficient; what’s needed is the ability to navigate multiple pivots across a lifetime of work. Improvisation, not static planning, is what equips people for this fluid reality.

None of this means résumés, LinkedIn profiles, or networking should be abandoned. They are still useful tools—but they are insufficient on their own. Think of them as the outer layer: the visible mechanics of a career transition. The deeper layer—the one that sustains people through uncertainty—is improvisational adaptability. It’s the skill that enables you to tell your story with confidence, to recognize emerging opportunities, and to reinvent your path without waiting for someone else to define it for you.

This is why a new conversation is needed. The focus must shift from “How do I package myself for the next job posting?” to “How do I develop the skills to adapt, create, and thrive no matter what comes next?” Traditional advice answers the first question; improvisation answers the second.

By understanding the limits of the old playbook, we clear space for something more relevant, more empowering, and more future-proof.

Section 3: Improvisation as a Core Career Skill

When most people hear the word “improvisation,” they picture a comedian on stage or a jazz musician riffing without sheet music. In reality, improvisation is far broader—and far more practical. At its core, improvisation is the ability to respond to the unexpected with creativity, clarity, and confidence. It is about taking the resources you have, in the moment you are in, and using them to move forward.

This is not just a performance art skill; it is a life skill. In fact, research in organizational psychology increasingly shows that adaptability is one of the top predictors of professional success. In a world where industries shift rapidly and roles evolve overnight, the people who thrive are those who can improvise. Improvisation, then, is not a quirky talent for a select few—it is an essential competency for anyone navigating the modern world of work.

Improvisation is often misunderstood as “winging it” or “making it up as you go.” That view misses the discipline behind it. Skilled improvisers aren’t reckless; they are attentive, flexible, and resourceful. They notice subtle cues, listen actively, and build on whatever is happening rather than resisting it. Improvisation doesn’t eliminate planning—it complements it. Plans provide a framework; improvisation provides the agility to adjust when reality doesn’t follow the script.

This skill is valuable in countless professional contexts:

  • A project manager facing last-minute client changes.
  • A team leader adapting when a key employee resigns.
  • An entrepreneur pivoting after a product launch underperforms.
  • A mid-career professional navigating industry disruption.

In each case, the ability to improvise can be the difference between spiraling into frustration and discovering a new path forward.

The rising use of AI automation is just one example of why improvisation has moved from “nice to have” to “non-negotiable.” As routine tasks are increasingly handled by machines, the uniquely human contributions—creativity, empathy, collaboration, judgment—become more valuable. But these contributions rarely follow a predictable script. They emerge when people respond dynamically to real-time challenges. In other words, the value of human work is shifting toward improvisational capacity.

Unlike technical skills, which can expire as industries evolve, improvisational skills are transferable across contexts. The ability to stay calm under pressure, to reframe problems, and to find opportunity in disruption applies equally to a software developer, a teacher, a nurse, or a business owner. These are not niche competencies—they are universal.

The good news is that improvisation is not an inborn trait—it is a trainable discipline. Improv theaters and business schools alike have demonstrated that simple exercises can sharpen skills like adaptability, listening, and reframing. Each of these practices reinforces the mindset that change is not an interruption but an invitation.

Ultimately, improvisation is less about crisis management and more about opportunity management. It is the skill that allows someone to step into uncertainty with curiosity rather than fear. It empowers professionals to treat career disruption not as an end point but as a transition point. And it ensures that as industries evolve, individuals evolve with them—not by clinging to rigid plans, but by learning how to create in real time.

Section 4: The Deepwater Method – Four Skills for Sudden Change

Improvisation sounds inspiring in theory, but what does it look like in practice? How can a professional, faced with the shock of a layoff or the challenge of shifting industries, actually apply improvisation in the moment? To answer this, we need more than abstract encouragement—we need a framework.

The Deepwater Method highlights four skills that anyone can practice and apply when careers, industries, or personal circumstances take an unexpected turn: Reframing Narratives, Opportunity Scanning, Micro-Experimentation, and Resilient Presence.

Reframing Narratives means telling the story of your disruption in a way that highlights strengths instead of only loss. For example, instead of saying, “I was laid off because the company merged and they didn’t need me,” someone might reframe it as, “I worked through a corporate merger and gained firsthand experience in how companies restructure. I understand both the business pressures and the human impact of those decisions.” That’s not “spin”—because spin collapses the moment pressure mounts. Improvisational reframing is different: it acknowledges hard reality while extracting transferable skills. When money is tight and options feel thin, this skill helps you present yourself with confidence and clarity.

Opportunity Scanning is about widening your field of vision. When disruption hits, the instinct is to narrow your search to “replacing what I lost.” Improvisation teaches you to ask, “What else does this open up?” A teacher may discover instructional design. A corporate manager may uncover consulting work. By scanning adjacent spaces, opportunities emerge that rigid plans might never reveal.

Micro-Experimentation emphasizes action without overcommitment. Instead of staking everything on a single, untested plan, you try small steps—a pilot project, a contract, a volunteer role. Each experiment offers feedback, reduces risk, and keeps momentum moving forward. It transforms “I don’t know what to do” into “I know the next small step.”

Resilient Presence is the anchor. Disruption naturally provokes anxiety about the future. Improvisational presence means focusing on what’s in front of you instead of spiraling into fear. It’s cultivated through habits—reflection, supportive relationships, faith, mindfulness—that allow you to show up grounded in each moment.

Taken together, these four skills don’t just help people endure disruption—they help them turn it into usable momentum.

Section 5: Case Studies and Stories

Frameworks are useful, but they come alive when applied to real people.

Angela, a mid-career sales manager, reframed her layoff story during a merger. Instead of seeing herself as “replaced,” she positioned herself as someone who understood sales leadership during transition. That led her into consulting roles she had never considered before.

Marcus, a tech entrepreneur, launched an app that failed. Instead of pouring more money into it, he ran small experiments with his existing users. He discovered demand for financial coaching and pivoted into a new business that grew steadily.

Dana, a teacher who resigned due to burnout, scanned for opportunities beyond education. She reframed her skills as “learning and development” and tested the waters with volunteer workshops. That experiment led to a corporate instructional design role that reignited her energy.

Paul, a mechanic sidelined by a health issue, stayed resilient and present by documenting his repair skills on video. A small experiment became a YouTube following, which turned into an unexpected new income stream.

These stories are not about avoiding hardship—they’re about using improvisational skills to transform hardship into new direction. They prove the Deepwater Method works in real life.

Section 6: Practical Exercises – Building Improvisational Skills

Improvisation strengthens through practice. Here are three simple drills anyone can start today:

  • “Yes, And…” Practice: Accept an idea and add to it, instead of shutting it down. Builds openness and collaboration.
  • Narrative Reframing Drill: Write down a setback, then rewrite the story to emphasize resilience and transferable skills. This isn’t spin—it’s about finding truth you can use.
  • Micro-Experiment Challenge: Design one small, one-week experiment toward a new interest or career direction. Ask: What did I learn? What’s next?

These are not gimmicks—they’re warm-ups for your adaptability muscle. Practiced regularly, they build habits that make improvisation second nature.

Section 7: From Disruption to Direction

Improvisation is not about patching holes; it’s about building bridges. Disruption will come—that much is certain. But disruption does not have to mean derailment. With the right skills, moments of uncertainty become turning points.

The Deepwater Method provides a way to move from reactive survival to proactive creation. By reframing narratives, scanning for opportunities, running small experiments, and staying resiliently present, individuals can redirect their energy toward meaningful, sustainable paths. What feels like an ending can instead be the start of a new chapter—sometimes one that’s more fulfilling than the path left behind.

Improvisation allows people to navigate disruption with a sense of agency. Instead of waiting for clarity to appear, they learn to move forward step by step, building direction as they go. This is not about settling for less—it is about discovering new forms of success.

Section 8: Conclusion and Call to Action

The future of work belongs to the adaptable. Traditional career strategies alone are no longer enough. Improvisational skill has emerged as a core life skill—one that allows people to thrive in uncertainty, create opportunities, and redefine success on their own terms.

This paper has introduced a framework, shared real-world stories, and offered practical exercises. But reading is only the first step. True growth comes from practice and application.

If you or your organization are navigating disruption, I invite you to explore this further. Whether through workshops, speaking engagements, or collaborative programs, I help individuals and teams build improvisational skills that turn change into opportunity.

Uncertainty may be unavoidable, but how we respond is a choice. With improvisation as a life skill, we can choose resilience, creativity, and forward motion.

Ready to Take on Estes on Two Wheels?

Ready to Take on Estes on Two Wheels?

Are you visiting the Estes valley and wanting to see the beauty of the area from a whole new perspective? Enter the Backbone Adventures e-bike option! If you have never ridden an e-bike before, you’ll quickly find that they are a step above when exploring the beauty in and around Estes Park. 

What makes an e-bike different from a regular bike? 

E-bikes allow riders to travel faster and more efficiently than regular bikes do. Powered by a battery that can power your ride for approximately 40 miles or 2-3 hours depending on throttle usage, e-bikes are workhorses when it comes to pedaling around the Estes valley. Where normal bikes require quite a bit of effort to climb hills, e-bikes handle them with ease thanks to both the throttle option and the pedal assist, which can be adjusted to meet the user’s needs. 

What’s the difference between pedal assist and using the throttle? 

Our e-bikes are equipped with two self-propulsion options, and both are great for different reasons. The throttle is similar to that on a dirt bike or even a car – use the throttle, and the bike will move forward with no effort required from the user. However, this can quickly drain the battery of the e-bike, shortening the ride experience if used too often. This is where the pedal assist comes in handy, as it uses significantly less battery power than using strictly the throttle does. 

The pedal assist does exactly as the name implies – it adds juice to each pedal push exerted by the rider. Using pedal assist, which can be adjusted between power levels depending on the desired climb/speed, is the best way to preserve battery life and allow the user to enjoy the benefits of the e-bike for the entirety of their ride. 

Can you take e-bikes wherever you can ride a normal bike? 

Yes and no – e-bikes can generally travel in areas where normal bikes can, but we do not permit riders to ride e-bikes into the downtown area for the user’s safety. E-bikes are also not permitted on the pump track located near Lake Estes, as e-bikes are not built for the hard jumps and turns of the bike park. Otherwise, e-bikes are permitted on the trails around Lake Estes, on the Fish Creek bike paths, and on other trails where bikes are permitted. See our e-bike trails page for more information and for maps of the bike trails we recommend.

The equipment was in top condition. I cannot say enough about the staff! They were fun, informative, responsive — we would absolutely recommend Backbone Adventures! – Molly M.

Can I bring my whole family along on an e-bike adventure? 

As long as everyone in the family can ride a normal bike, they are welcome to rent our e-bikes! If you have a family member who is either too young or unable to ride a bike unassisted, we offer additional options such as trailers and tag-alongs that can allow these family members to enjoy the adventure with you. Please see our e-bike page for more information on these options. 

How do I book an e-bike? 

Visit our e-bike booking page for ride times and availability. 

We look forward to helping you get out and see the Estes valley from a whole new perspective. Reserve your e-bikes today!

A Little Slice of Heaven: Weddings in Estes Park, Colorado

A Little Slice of Heaven: Weddings in Estes Park, Colorado

We all know that wedding planning is a huge undertaking. Between celebrations with family, booking vendors, finding the dress and tux, and locating the perfect venue, all while trying to enjoy the bliss that comes with finding your forever person, planning a wedding is no small task. For many brides- and grooms-to-be, the first step in the process is finding the perfect location for arguably the biggest celebration of their lives to come.

Even just deciding on beautiful Estes Park, CO only narrows the options slightly, as Estes is one of the top wedding destinations in the United States. And for good reason – there are numerous gorgeous venues to choose from, all with some level of grandeur just for being located in the incredible Rocky Mountains. How can you possibly choose which venue is the best option for your celebration? This week, we are outlining three of our top recommendations for wedding venues in Estes Park. 

1. The Landing at Estes Park

A quaint wedding venue composed of brown and white buildings nestled among trees at the base of snow covered mountains.

The Landing at Estes Park is located right outside the entrance to Rocky Mountain National Park and its quaint, serene location is matched only by the warm and friendly hospitality of the staff. With plenty of suites and cabins where modern comfort meets rustic charm, The Landing offers high quality accommodations for parties big and small at several price points. Where some hotels might cram rooms into every square inch of the property, The Landing has left a large portion of their property by the river undeveloped and pristine, which is perfect for either a ceremony location or photoshoots. We believe this speaks to their quality mindset: they provide an exemplary view for guests instead of squeezing the area for all its worth. 

Additionally, The Landing has an amazing reception hall with a large deck that overlooks the river. Accommodating up to 120 guests, this makes it a perfect place for a reception if having the ceremony itself off-site. With plenty of parking and good accessibility to both Rocky Mountain National Park and the downtown Estes area, The Landing is a great place for even larger weddings to experience that rustic mountain charm that our area is known for. 

Learn more about The Landing at Estes Park

2. Romantic RiverSong Inn

In the foreground is a sign reading "River Song." In the background, a yellow and green building with cars parked out front sits at the base of a pine tree covered mountain.

If you are looking for a smaller, more intimate venue, look no further than this quaint bed and breakfast located right on the river. The Romantic RiverSong Inn only accommodates wedding parties of 20 people or less, so it is the perfect option for an elopement or micro-wedding in Estes Park. Our owner, Andy, says, “I’d wager it’s one of the most beautiful outdoor settings in Estes Park.” With no other hotels or homes in sight, the Romantic RiverSong Inn sports unique rooms and special touches in every suite and cabin. The owners of the inn have spared no expense when it comes to the distinctive design touches that grace the property: for example, bathrooms with skylights and antique watering cans that have been converted into shower heads. These intimate details will surely leave you with a sense of awe at the love and care put into your stay. 

“I’m not a religious person, but it’s as if God himself created this special little place in the world.” – Andy Hitch, owner of Backbone Adventures

Speaking of love and care, the managers of the property, a couple who have managed the Romantic RiverSong Inn for many years, each pride themselves on helping guests have an unforgettable wedding experience. Jim handles the maintenance and physical setup, while Cheryl lends a hand to every aspect of the wedding to ensure it goes exactly to the happy couple’s plan. Weddings at the inn are an engaged couple’s dream: the managers endeavor to exceed all expectations and accept no less than perfection for their guests. Again, our owner Andy had this to say about the inn: “I’m not a religious person, but it’s as if God himself created this special little place in the world.”

Learn more about Romantic RiverSong Inn.

3. Della Terra Mountain Chateau

A dusk shot of a stone wedding venue with people inside.

You probably can’t even Google weddings in Estes Park without reading about Della Terra Mountain Chateau. As a luxury boutique inn, Della Terra is one of the top choices for wedding venues in Estes Park. Known for its high level of service and wide variety of services, contacts, and partnerships in town, this venue is one of the top dogs for a reason. With multiple ceremony location options that keep the variable Colorado weather in mind, onsite getting-ready areas, and much more, Della Terra is the elite option in Estes Park for couples who want to spare no expense to ensure the perfect day all in one place. 

Learn more about Della Terra Mountain Chateau.

Our role in your big day

With tens, if not hundreds, of thousands of wedding guests coming to Estes Park every year, we know that the main wedding day is usually not the only day folks are in town. Guests and wedding members alike are looking to enjoy their time in Estes on the off days as well. Between bachelor and bachelorette parties, activities for after welcome brunches, and day-after get-togethers, your guests will find something perfect to scratch the adventure-seeking itch here at Backbone Adventures. 

Want to go fast in the dirt? We’ve got you with a Razor. Want to take it easy and enjoy the beauty at a slower pace? A Jeep will get you out and about in the forest without the intensity of a Razor. Want to avoid dirt altogether? Enjoy a zippy ride in a Slingshot! If speed and dirt aren’t for you, rent some e-bikes and enjoy the beauty of Lake Estes, the surrounding Rocky Mountains, and the high level of service that only we can offer. We pride ourselves on offering the same high quality, unique level of service that our recommended wedding venues do, and that is why we choose to work with these vendors over all the others. 

Ready to take the next step toward happily ever after? Book today and get ready to make your big day even more special!

National Park vs. National Forest: What’s the Difference?

National Park vs. National Forest: What’s the Difference?

Picture this: you’re planning a trip to Estes Park, CO to experience the untamed beauty of the forests, mountains, and wildlife surrounding the town. You know that there are public lands in the area, but you don’t know which areas are pay-to-play and which are free to access and use by visitors. You’ve heard of both national parks and national forests, but aren’t sure which option is best for you based on the adventure you’re looking to experience.

We know the distinction between national parks and national forests can be a bit confusing, and the entry fees and accessibility options can be even more so. That’s why this week, we are diving into the differences between the national park and national forests that border Estes Park. 

Rocky Mountain National Park

Rocky Mountain National Park encompasses over 400 square miles of federally protected land, and is a top tourist destination in Colorado. RMNP is part of the national park system, which protects and preserves the natural and cultural resources and values of each national park for enjoyment, education, and inspiration of this and future generations. Because the main goal of national parks is preservation, access is very strictly monitored to conserve the integrity of the area. 

To access Rocky Mountain National Park, one must have both an entry pass for their vehicle, and during peak hours in the summertime, a separate timed entry pass that grants the passholder access to certain areas of the park. Between the hours of 9am-2pm, a timed entry permit is required to access all areas of the national park. If entering before 9am or after 2pm, visitors may enter the park without a timed entry reservation, and may access all areas of the park except the Bear Lake Road corridor, which requires its own designated permit between the hours of 5am-6pm daily. 

National Forest

National Forests, on the other hand, are public lands specifically managed for use by the public. While national parks are focused on preservation and not altering the existing state of the land, national forests encourage the use of the land. In fact, the mission of the USDA Forest Service is to sustain the health, diversity, and productivity of the nation’s forests and grasslands to meet the needs of present and future generations. This includes the management of timber, recreation, grazing, wildlife, fish, and more. 

As such, entry into the national forest is free and no timed entry permit is required to access or recreate on the land. This makes it a great alternative for people who are not looking to spend money or time navigating entrance fees, timed entry reservations, etc. Between the Roosevelt and Arapaho National Forests, there are hundreds of miles of trails and roads that are prime for exploring in an off-roading vehicle

At Backbone Adventures, we exclusively operate on national forest land. The use of motorized vehicles such as side by sides and four-wheelers is prohibited in the national park, so the national forest is home to the trails and roads where we send our guests. The natural beauty of Colorado is just as exquisite on national forest land as it is in the national park, and far fewer visitors of this area get to experience the quieter, less-traveled trails of the national forest land than those of the busier, more popular national park. Interested in learning more about how Backbone Adventures can help you experience an unforgettable adventure during your stay? Contact us today!

How to Winch a Jeep in the Snow or Mud

When you rent a Jeep Rubicon from Backbone Adventures, it comes with recovery gear. You get:

  • Winch
  • Tree strap
  • Tow strap
  • Snatch block
  • D ring
  • Hand winch (for winching backward)
  • Traction boards

4 wheeling in the snow is so much fun. However, you need to be cautious and smart about it. Watch the video so you can learn how to properly operate a winch.

Although our Rubicons have 37″ aggressive tires and a 5.75″ lift, they can and will get stuck. The general rule of thumb is that if the snow is deeper than the height of the front axle differential, you won’t make it.

The type of snow plays a role as well. In this video the snow we’re in is fairly wet and heavy. This makes it even more difficult and in this video I got stuck in snow that was well below the height of the differential. If the snow was light (fresh), I would have made it with ease.

Drifts are another thing to look out for. If you don’t see tire tracks in the snow, you should shove a stick in it to check depth before driving through it.

You can go it alone. I do it all the time, but I’m extra cautious. If you plan to get into some deep snow or mud, I suggest going with another Jeep so you can help each other out.

I didn’t include this in the video, but about a mile east of this location there was an abandon Jeep stuck in the snow that we went around. He had gone it alone and tried to bash through a snow drift in an open meadow (bad idea). We only made it through that section because I had another Jeep with me that was able to pull me backward so I could take multiple runs at it. We eventually made it and it was such an awesome time.

The Secret to More Success

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I want to encourage you today with this quick thought exercise that could radically shift where you are spending your time and how much revenue you are producing.

Click on the video above to check it out.

How to Create an Online Quiz that Will Drive Cheap Traffic

How to Create an Online Quiz that Will Drive Cheap Traffic

I think I’m in love!

I found a new way to bring a fresh pool of cold traffic to my site and, most importantly, to my Facebook Pixel.

If you have spent any time on Facebook in the last 12 months you have undoubtedly seen one of your friends share a post that says “I got Boba Fett. Who will you get?”

One click takes you to an online quiz to help you determine which Star Wars bounty hunter you are.

I did a little digging to find out one of the companies serving these quizzes is Qzzr.

Qzzr Online Quiz Examples

I knew that the viral reach of these quizzes could be significant, so I decided to see for myself just how helpful these online quizzes could be in driving traffic.

I started a free account which gives you access to everything you need to get a quiz started.

My approach at first was to take as little time as possible getting the quiz out to new users, so I did not goldplate this first version.

Here is a screen capture of my rather nondescript entry page for my quiz (check out my quiz here).

jason-owens-case-study-drive-traffic-quiz-start-page

I didn’t use any fancy background, because that would have taken extra work to put together (since remedied).

In total my quiz consisted of 5 questions.  I wanted something that people could do in less than a minute.

Facebook Ad to Drive Online Quiz Traffic

jason-owens-case-study-drive-traffic-quiz-fb-ad

My Time Investment in the Online Quiz

My total time to…

  1. Design the Quiz
  2. Create the Blog Post where the Quiz resides
  3. Create the Ad Creative for the Facebook Ad
  4. Craft the Ad

…was about 2-1/2 hours.

Did the Online Quiz Really Drive Traffic?

Yes.  All things considered I am happy with the traffic driven to my site.

Sure, the price per click was higher than I would have liked.

Sure, I didn’t get near the viral reach I would have liked.

But…people responded!

Why?

A quiz is different.

It is not a blog post, and it is not a podcast.

Here are the numbers

My Facebook ad to 3 different audiences over 24 hours netted 50 ad clicks.  I also posted a link to the survey on my FB page, and on my FB profile where the survey received additional traction.

My cost per click (or to use the new term, “Cost Per Pixel”) for the Facebook ad was $1.55.  The first day of the campaign saw CPP as low as $0.96.

As you can see below, the quiz was viewed a total of 68 times, and it received a 40% start rate.

Of the people who started, 93% completed the quiz — pretty impressive retention — validating my assertion that keeping the quiz short would help in this stage.

Of the people who completed the quiz, 4% shared it.

Quiz Engagement Funnel Results
jason-owens-case-study-drive-traffic-online-quiz

Online Quiz -Lessons Learned

1) Online Quizzes Rule!

First take away is that I now LOVE incorporating quizzes as a means of driving (and pixeling) traffic.  I will certainly do this again.

2) Silly is Better for Viral Reach 

My hunch here is that people didn’t share much because they didn’t like their result.

For example, a number of people received the result that they were like Brené Brown.  Maybe this works for you if you are a woman, but I could see some men not wanting to share this result.

If your answer were closer to “You got Purple Elephant”, perhaps this is less challenging to one’s identity, and you would be more willing to share this with your online tribe.

What I Would Do Differently Next Time

1) Better Audience Selection

I am in the process of honing and fine tuning my interest-based audiences, and I believe the lack of a well-defined audience really drove my CPP too high.  Ideally, I’d like to see my cost per pixel below $0.75.

2) Use a Cover Image for the Online Quiz

For this first version of the quiz the cover image was a field of turquoise.  Certainly does not have the  draw of a compelling image with recognizable faces.

3) Better Copywriting on My Ad

My invitation to take the quiz could be more compelling.

4) Test Different Images on Ad Creative

This time I constructed the one ad creative so that it contained both genders.  The easiest change I could make here is to create a montage of just women and a second montage of just men.  Each could be driven to their respective genders via FB ad targeting criteria.

[reminder]How about you? Have you used online quizzes as a way to drive cold traffic to your site? If so, tell us how it worked out for you.[/reminder]

 

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015: How to Protect Your Greatest Asset [Podcast]

015: How to Protect Your Greatest Asset [Podcast]

In Stephen Covey’s Seven Habits book, one of his first lessons is the Golden Goose.

It is an illustration of two concepts — production and production capacity.

Covey uses the Golden Goose analogy to illustrate the balance that we need to strike between our ability to produce and the production itself.

In short, don’t kill yourself.  Don’t injure your ability to produce by burning yourself out.

At the start of the year, I knew I had to make several changes to my non-work life, and this podcast tells you:

  1. What I tried
  2. How it is working for me in the first 4 months of the year.

Click the triangle to listen to the podcast.

[smart_track_player url=”http://traffic.libsyn.com/jasonrowens/JOP015.mp3″ artist=”The Jason Owens Podcast” title=”Ep.15 – How to Protect Your Greatest Asset – An Introduction to Noom”]

Transcript

Complete transcript available.

Links

[callout]I would LOVE it if you would leave me a review on iTunes![/callout]