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Improvising During Career Disruption: 

How Adaptability Has Become a Core Life Skill

Section 1: The New Normal of Possibility

The world of work is changing faster than ever before, and with change comes opportunity. Careers are no longer static paths that stretch neatly from entry-level to retirement. Instead, they are dynamic, evolving journeys shaped by new technologies, shifting industries, and unexpected opportunities. While this pace can feel disorienting, it also opens doors that earlier generations could never have imagined.

A driving force in this transformation is the rising use of AI automation. What began as tools to streamline repetitive tasks has quickly expanded into powerful systems that can assist with writing, research, data analysis, and even customer engagement. Far from eliminating the need for people, these technologies invite us to step into new roles—roles that emphasize creativity, leadership, problem-solving, and uniquely human insight. In many cases, AI clears away the routine work so individuals can focus on projects that are more meaningful and impactful.

And it’s not just technology creating new horizons. Global connectivity, emerging markets, and even lifestyle shifts are reshaping what “career” means. Remote work, once a rare perk, is now a viable long-term option for millions. Gig work and portfolio careers allow people to combine multiple streams of income and interests. Entrepreneurship is no longer confined to a small elite; tools and platforms make it possible for nearly anyone with an idea to launch a venture. What once looked like instability now looks increasingly like flexibility.

Of course, these changes come with their share of surprises. Layoffs, mergers, and industry pivots can still jolt us off course. Yet within each of these transitions lies a chance to reinvent, to step onto a different path, or to discover strengths we hadn’t been asked to use before. Improvisational adaptability—the ability to respond with creativity and confidence when the unexpected happens—is what turns these moments from setbacks into springboards.

Improvisation, in this context, doesn’t mean “making it up as you go” in a reckless sense. It means cultivating the skill of noticing new options, reimagining old problems, and moving forward without waiting for perfect clarity. It is the mindset of the entrepreneur who shifts strategy midstream, the professional who reframes their story during a career change, and the leader who rallies a team when plans collapse. This is not guesswork; it is a skill that can be learned, practiced, and sharpened.

The truth is, we are all improvisers already. Anyone who has navigated a difficult conversation, adapted to a sudden change in schedule, or found a creative workaround for a problem at work has tapped into this ability. The difference is that some have learned to trust and develop it, while others overlook it. As the landscape of work continues to evolve, the individuals who embrace improvisation as a core life skill will find themselves not just surviving change, but thriving in it.

This white paper begins with a simple premise: the future of work belongs to the adaptable. Traditional career advice—résumés, applications, networking—still has its place, but it only addresses the surface. Beneath the mechanics lies something more powerful: the mindset and skillset of improvisation. By cultivating this capacity, professionals can face disruption with resilience, seize unexpected opportunities, and create fulfilling pathways that might never appear on a traditional career ladder.

Uncertainty may be the new normal, but so is possibility. The skills we need are not about clinging to the past but stepping confidently into the future. Improvisation is the bridge between what was and what could be. Those who learn to walk it with courage and creativity will not only adapt to change—they will redefine what success looks like.

Section 2: Why Traditional Career Advice Falls Short

For decades, conventional wisdom around career transitions has focused on a predictable set of tools: polish your résumé, update your LinkedIn profile, attend networking events, and apply for as many jobs as possible. While these practices aren’t useless, they reflect a world of work that no longer exists. In an age defined by speed, technology, and constant change, relying exclusively on these tactics is like using a paper map in a city where the streets are redrawn every week.

The first limitation of traditional career advice is that it tends to be reactive. A layoff occurs, a role is eliminated, or an industry contracts, and the immediate response is to “dust off the résumé.” This backward-looking document emphasizes what you’ve already done, but it does little to prepare you for what’s ahead. It may help you compete for yesterday’s opportunities, but it rarely points you toward tomorrow’s possibilities.

A second shortfall lies in the uniformity of the advice. Everyone is told to follow the same steps: one-page résumé, customized cover letter, targeted networking. The problem is that when everyone is playing the same game, differentiation becomes nearly impossible. Recruiters and hiring managers are overwhelmed with applications that look and sound alike. What actually captures attention is the ability to tell a fresh story, to bring creativity to problem-solving, and to show adaptability in the face of change.

Another issue is that traditional advice tends to overemphasize the formal job market. The reality is that many of today’s opportunities aren’t found on job boards. They emerge through side projects, entrepreneurial ventures, collaborations, and even chance conversations. Some of the most exciting roles are created when someone spots a need and positions themselves to meet it—long before an HR department drafts a job description. In this environment, the person who can improvise—who can see possibilities outside the posted listings—is far more likely to carve out meaningful opportunities.

It’s also worth noting how traditional methods often ignore the human side of disruption. Losing a role, or even choosing to leave one, brings with it a flood of emotions: uncertainty, fear, self-doubt, and sometimes even shame. Conventional advice jumps straight into tactics—“fix your résumé, sharpen your elevator pitch”—without addressing the deeper need to reframe identity and rebuild confidence. Yet these are precisely the areas where improvisational skills shine.

Finally, traditional career advice assumes a relatively stable environment. It was built for an era when industries evolved slowly, when roles were consistent, and when career paths followed a ladder-like progression. That world is gone. Today, industries transform rapidly under the influence of technology, globalization, and shifting consumer preferences. Entirely new professions emerge while others vanish. Preparing for a single next step is no longer sufficient; what’s needed is the ability to navigate multiple pivots across a lifetime of work. Improvisation, not static planning, is what equips people for this fluid reality.

None of this means résumés, LinkedIn profiles, or networking should be abandoned. They are still useful tools—but they are insufficient on their own. Think of them as the outer layer: the visible mechanics of a career transition. The deeper layer—the one that sustains people through uncertainty—is improvisational adaptability. It’s the skill that enables you to tell your story with confidence, to recognize emerging opportunities, and to reinvent your path without waiting for someone else to define it for you.

This is why a new conversation is needed. The focus must shift from “How do I package myself for the next job posting?” to “How do I develop the skills to adapt, create, and thrive no matter what comes next?” Traditional advice answers the first question; improvisation answers the second.

By understanding the limits of the old playbook, we clear space for something more relevant, more empowering, and more future-proof.

Section 3: Improvisation as a Core Career Skill

When most people hear the word “improvisation,” they picture a comedian on stage or a jazz musician riffing without sheet music. In reality, improvisation is far broader—and far more practical. At its core, improvisation is the ability to respond to the unexpected with creativity, clarity, and confidence. It is about taking the resources you have, in the moment you are in, and using them to move forward.

This is not just a performance art skill; it is a life skill. In fact, research in organizational psychology increasingly shows that adaptability is one of the top predictors of professional success. In a world where industries shift rapidly and roles evolve overnight, the people who thrive are those who can improvise. Improvisation, then, is not a quirky talent for a select few—it is an essential competency for anyone navigating the modern world of work.

Improvisation is often misunderstood as “winging it” or “making it up as you go.” That view misses the discipline behind it. Skilled improvisers aren’t reckless; they are attentive, flexible, and resourceful. They notice subtle cues, listen actively, and build on whatever is happening rather than resisting it. Improvisation doesn’t eliminate planning—it complements it. Plans provide a framework; improvisation provides the agility to adjust when reality doesn’t follow the script.

This skill is valuable in countless professional contexts:

  • A project manager facing last-minute client changes.
  • A team leader adapting when a key employee resigns.
  • An entrepreneur pivoting after a product launch underperforms.
  • A mid-career professional navigating industry disruption.

In each case, the ability to improvise can be the difference between spiraling into frustration and discovering a new path forward.

The rising use of AI automation is just one example of why improvisation has moved from “nice to have” to “non-negotiable.” As routine tasks are increasingly handled by machines, the uniquely human contributions—creativity, empathy, collaboration, judgment—become more valuable. But these contributions rarely follow a predictable script. They emerge when people respond dynamically to real-time challenges. In other words, the value of human work is shifting toward improvisational capacity.

Unlike technical skills, which can expire as industries evolve, improvisational skills are transferable across contexts. The ability to stay calm under pressure, to reframe problems, and to find opportunity in disruption applies equally to a software developer, a teacher, a nurse, or a business owner. These are not niche competencies—they are universal.

The good news is that improvisation is not an inborn trait—it is a trainable discipline. Improv theaters and business schools alike have demonstrated that simple exercises can sharpen skills like adaptability, listening, and reframing. Each of these practices reinforces the mindset that change is not an interruption but an invitation.

Ultimately, improvisation is less about crisis management and more about opportunity management. It is the skill that allows someone to step into uncertainty with curiosity rather than fear. It empowers professionals to treat career disruption not as an end point but as a transition point. And it ensures that as industries evolve, individuals evolve with them—not by clinging to rigid plans, but by learning how to create in real time.

Section 4: The Deepwater Method – Four Skills for Sudden Change

Improvisation sounds inspiring in theory, but what does it look like in practice? How can a professional, faced with the shock of a layoff or the challenge of shifting industries, actually apply improvisation in the moment? To answer this, we need more than abstract encouragement—we need a framework.

The Deepwater Method highlights four skills that anyone can practice and apply when careers, industries, or personal circumstances take an unexpected turn: Reframing Narratives, Opportunity Scanning, Micro-Experimentation, and Resilient Presence.

Reframing Narratives means telling the story of your disruption in a way that highlights strengths instead of only loss. For example, instead of saying, “I was laid off because the company merged and they didn’t need me,” someone might reframe it as, “I worked through a corporate merger and gained firsthand experience in how companies restructure. I understand both the business pressures and the human impact of those decisions.” That’s not “spin”—because spin collapses the moment pressure mounts. Improvisational reframing is different: it acknowledges hard reality while extracting transferable skills. When money is tight and options feel thin, this skill helps you present yourself with confidence and clarity.

Opportunity Scanning is about widening your field of vision. When disruption hits, the instinct is to narrow your search to “replacing what I lost.” Improvisation teaches you to ask, “What else does this open up?” A teacher may discover instructional design. A corporate manager may uncover consulting work. By scanning adjacent spaces, opportunities emerge that rigid plans might never reveal.

Micro-Experimentation emphasizes action without overcommitment. Instead of staking everything on a single, untested plan, you try small steps—a pilot project, a contract, a volunteer role. Each experiment offers feedback, reduces risk, and keeps momentum moving forward. It transforms “I don’t know what to do” into “I know the next small step.”

Resilient Presence is the anchor. Disruption naturally provokes anxiety about the future. Improvisational presence means focusing on what’s in front of you instead of spiraling into fear. It’s cultivated through habits—reflection, supportive relationships, faith, mindfulness—that allow you to show up grounded in each moment.

Taken together, these four skills don’t just help people endure disruption—they help them turn it into usable momentum.

Section 5: Case Studies and Stories

Frameworks are useful, but they come alive when applied to real people.

Angela, a mid-career sales manager, reframed her layoff story during a merger. Instead of seeing herself as “replaced,” she positioned herself as someone who understood sales leadership during transition. That led her into consulting roles she had never considered before.

Marcus, a tech entrepreneur, launched an app that failed. Instead of pouring more money into it, he ran small experiments with his existing users. He discovered demand for financial coaching and pivoted into a new business that grew steadily.

Dana, a teacher who resigned due to burnout, scanned for opportunities beyond education. She reframed her skills as “learning and development” and tested the waters with volunteer workshops. That experiment led to a corporate instructional design role that reignited her energy.

Paul, a mechanic sidelined by a health issue, stayed resilient and present by documenting his repair skills on video. A small experiment became a YouTube following, which turned into an unexpected new income stream.

These stories are not about avoiding hardship—they’re about using improvisational skills to transform hardship into new direction. They prove the Deepwater Method works in real life.

Section 6: Practical Exercises – Building Improvisational Skills

Improvisation strengthens through practice. Here are three simple drills anyone can start today:

  • “Yes, And…” Practice: Accept an idea and add to it, instead of shutting it down. Builds openness and collaboration.
  • Narrative Reframing Drill: Write down a setback, then rewrite the story to emphasize resilience and transferable skills. This isn’t spin—it’s about finding truth you can use.
  • Micro-Experiment Challenge: Design one small, one-week experiment toward a new interest or career direction. Ask: What did I learn? What’s next?

These are not gimmicks—they’re warm-ups for your adaptability muscle. Practiced regularly, they build habits that make improvisation second nature.

Section 7: From Disruption to Direction

Improvisation is not about patching holes; it’s about building bridges. Disruption will come—that much is certain. But disruption does not have to mean derailment. With the right skills, moments of uncertainty become turning points.

The Deepwater Method provides a way to move from reactive survival to proactive creation. By reframing narratives, scanning for opportunities, running small experiments, and staying resiliently present, individuals can redirect their energy toward meaningful, sustainable paths. What feels like an ending can instead be the start of a new chapter—sometimes one that’s more fulfilling than the path left behind.

Improvisation allows people to navigate disruption with a sense of agency. Instead of waiting for clarity to appear, they learn to move forward step by step, building direction as they go. This is not about settling for less—it is about discovering new forms of success.

Section 8: Conclusion and Call to Action

The future of work belongs to the adaptable. Traditional career strategies alone are no longer enough. Improvisational skill has emerged as a core life skill—one that allows people to thrive in uncertainty, create opportunities, and redefine success on their own terms.

This paper has introduced a framework, shared real-world stories, and offered practical exercises. But reading is only the first step. True growth comes from practice and application.

If you or your organization are navigating disruption, I invite you to explore this further. Whether through workshops, speaking engagements, or collaborative programs, I help individuals and teams build improvisational skills that turn change into opportunity.

Uncertainty may be unavoidable, but how we respond is a choice. With improvisation as a life skill, we can choose resilience, creativity, and forward motion.

The Secret to More Success

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I want to encourage you today with this quick thought exercise that could radically shift where you are spending your time and how much revenue you are producing.

Click on the video above to check it out.

Classes – Holiday Break

I am happy to report that I am taking some much needed time off from my classes during our 2-week holiday break.  Classes start up in earnest on January 3.  If the gods of academia are with me this will be the last holiday break for me while I am attending regular classes.

The Venture Group Explained

The Venture Group Explained

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The Venture Group

The best way to describe The Venture Group is to begin with what we are not.

  • We are not a networking group
  • This is not a place to find sales leads, and you are not expected to bring referrals
  • It is not a place to conduct business

A Community

We are a community of men who run or aspire to run our own ventures.  We are those who embrace risk as a constant companion. You will find the following types of men here:

  • entrepreneurs
  • captive sales agents
  • church planters and missionaries
  • doctors and dentists
  • men aspiring to run their own show

In-Person and Online

We know that your schedule or your geography will not always permit you to come to our in-person sessions, so we make the community and our content available online.  You are among equals here.  Don’t just be in the silent majority.  Join in the conversation.  Contribute.

We Respect Your Time

During our in-person sessions on Fridays, we will hold to our Sixty Minute Promise®.  We start on time and end on time so you can get back to business.

Only One Agenda

Just so there are no surprises, this group started as a mens group at Mosaic Church of Charlotte. We consider ourselves under this church’s leadership and operate by its statement of faith. With that said we have only one agenda — to help you be more effective in your business.

We are not here to grow our numbers.  We are not here looking for your money.  We are here to serve.

Period.

If we are not delivering powerful content then we’ve missed the mark completely.

Cost

Nothing.

when & where

Fridays, 12:00 noon to 1:00 PM sharp

Bob Evans’ at Northlake
9253 Statesville Rd
Charlotte, NC 28269  (map)

 

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How to Create an Online Quiz that Will Drive Cheap Traffic

How to Create an Online Quiz that Will Drive Cheap Traffic

I think I’m in love!

I found a new way to bring a fresh pool of cold traffic to my site and, most importantly, to my Facebook Pixel.

If you have spent any time on Facebook in the last 12 months you have undoubtedly seen one of your friends share a post that says “I got Boba Fett. Who will you get?”

One click takes you to an online quiz to help you determine which Star Wars bounty hunter you are.

I did a little digging to find out one of the companies serving these quizzes is Qzzr.

Qzzr Online Quiz Examples

I knew that the viral reach of these quizzes could be significant, so I decided to see for myself just how helpful these online quizzes could be in driving traffic.

I started a free account which gives you access to everything you need to get a quiz started.

My approach at first was to take as little time as possible getting the quiz out to new users, so I did not goldplate this first version.

Here is a screen capture of my rather nondescript entry page for my quiz (check out my quiz here).

jason-owens-case-study-drive-traffic-quiz-start-page

I didn’t use any fancy background, because that would have taken extra work to put together (since remedied).

In total my quiz consisted of 5 questions.  I wanted something that people could do in less than a minute.

Facebook Ad to Drive Online Quiz Traffic

jason-owens-case-study-drive-traffic-quiz-fb-ad

My Time Investment in the Online Quiz

My total time to…

  1. Design the Quiz
  2. Create the Blog Post where the Quiz resides
  3. Create the Ad Creative for the Facebook Ad
  4. Craft the Ad

…was about 2-1/2 hours.

Did the Online Quiz Really Drive Traffic?

Yes.  All things considered I am happy with the traffic driven to my site.

Sure, the price per click was higher than I would have liked.

Sure, I didn’t get near the viral reach I would have liked.

But…people responded!

Why?

A quiz is different.

It is not a blog post, and it is not a podcast.

Here are the numbers

My Facebook ad to 3 different audiences over 24 hours netted 50 ad clicks.  I also posted a link to the survey on my FB page, and on my FB profile where the survey received additional traction.

My cost per click (or to use the new term, “Cost Per Pixel”) for the Facebook ad was $1.55.  The first day of the campaign saw CPP as low as $0.96.

As you can see below, the quiz was viewed a total of 68 times, and it received a 40% start rate.

Of the people who started, 93% completed the quiz — pretty impressive retention — validating my assertion that keeping the quiz short would help in this stage.

Of the people who completed the quiz, 4% shared it.

Quiz Engagement Funnel Results
jason-owens-case-study-drive-traffic-online-quiz

Online Quiz -Lessons Learned

1) Online Quizzes Rule!

First take away is that I now LOVE incorporating quizzes as a means of driving (and pixeling) traffic.  I will certainly do this again.

2) Silly is Better for Viral Reach 

My hunch here is that people didn’t share much because they didn’t like their result.

For example, a number of people received the result that they were like Brené Brown.  Maybe this works for you if you are a woman, but I could see some men not wanting to share this result.

If your answer were closer to “You got Purple Elephant”, perhaps this is less challenging to one’s identity, and you would be more willing to share this with your online tribe.

What I Would Do Differently Next Time

1) Better Audience Selection

I am in the process of honing and fine tuning my interest-based audiences, and I believe the lack of a well-defined audience really drove my CPP too high.  Ideally, I’d like to see my cost per pixel below $0.75.

2) Use a Cover Image for the Online Quiz

For this first version of the quiz the cover image was a field of turquoise.  Certainly does not have the  draw of a compelling image with recognizable faces.

3) Better Copywriting on My Ad

My invitation to take the quiz could be more compelling.

4) Test Different Images on Ad Creative

This time I constructed the one ad creative so that it contained both genders.  The easiest change I could make here is to create a montage of just women and a second montage of just men.  Each could be driven to their respective genders via FB ad targeting criteria.

[reminder]How about you? Have you used online quizzes as a way to drive cold traffic to your site? If so, tell us how it worked out for you.[/reminder]

 

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Psychological Capital

I ran across an article published in the Academy of Management Journal.  The primary author is Fred Luthans who hails from The University of Nebraska-Lincoln.  I stumbled across the article when I was doing some research for class. It has been a game-changer for me.

I looked into his body of work to find that he has written numerous articles on the notion of building psychological capital.  He claims, and has research to back it up, that things like hope, self-efficacy (confidence), optimism and resilience can be built.  I find this quite intriguing because this is directly inline with my research, yet, until now, I had no idea this guy even existed.

Reference

Luthans, F., Avey, J. B., & Patera, J. L. (2008). Experimental analysis of a web-based training intervention to develop positive psychological capital. Academy of Management Learning & Education, 7(2), 209–221.

How We Met

How We Met

Our paths have crossed at some time in the past 18 months.

Perhaps we met when…

  • You attended one of my 2 or 3-hour workshops in NC
  • You saw me speak at Craft Content Nashville
  • You purchased my book, Finding My Voice
  • You purchased a seat at my full-day The Sales Workshop event
  • We spoke to each other at a networking function
  • You signed up for a free give away from my blog (JasonROwens.com)
  • We attended Experts Academy
  • You saw me speak at one of your Rotary events

No matter when or where we met, 2 things are certain:

  1. We met
  2. I have your email

Why am I Reminding You?

I am going to start writing again which means you’ll be hearing from me more often.

Translation: I’ll probably send out new material once a week.

What I Write About

  • The Inner Life of Entrepreneurs
  • Information Marketing
    • Creating Membership sites
  • Life Behind the Scenes as I Build my Business
  • Maintaining your Performance in the Face of Adversity
  • The Intersection of Faith and Entrepreneurship

Who Am I?

I am Jason Owens.

I research new entrepreneurs, and I speak across the southeast on ways to help more new entrepreneurs succeed.

Please Unsubscribe

If you don’t remember me, or you’ve transitioned away from self-employment, or you don’t want to receive more email from me going forward, then please unsubscribe.

No hard feelings.

If you need to unsubscribe just go to the Unsubscribe link at the bottom of the page.

Discussion

For those of you who are still with me I have one question to pose:

[reminder]What is one thing that you wish you would have known about starting a business? Continue the conversation on facebook, twitter, or linkedin.[/reminder]

Jason Speaks – Historic Downtown

Historic Downtown Concord Businesses and Friends social

I will be presenting the findings of some of my research to a group of local business owners in August.  I attended their event last night and it was very good.  The location is TBD, but mark your calendars for 5:30 PM on Tuesday, August 27.

Finding Your Voice in Selling – Part 3

Finding Your Voice in Selling – Part 3

The Danger of Taking an Uncharted Path

The mental drain of not knowing what to expect is what takes out most people.  You have no way of knowing if victory is right around the corner, of if you are just making a desperate decision to hang on for one more day.

Say your home office tells you that the best way to generate sales is face-to-face meetings.  They have found that the average agent makes one sale for every 3 face-to-face meetings.  However, you decide that selling face-to-face is not for you, and that you would rather sell via email marketing.

Choosing your own path is all well and good, but you have to understand that the selling ratios are way different.  The people at the home office may not keep a lot of data on email marketing success because hardly anyone uses it.  If you are lucky you will find someone who can tell you, off the record, that only one out of a thousand people make a purchase on the average email campaign.  You are in uncharted territory.  Your only strategy here is to hope for the best, and, trust me, you want “hope for the best” to be your last strategy.

Take time to learn, and I mean really learn, what email marketing strategy really works for your company’s products.  This will take time.  Also, it will take some experimentation on your part. Having some definitive answers on what works, what does not work and what you can expect is key because you can now make a better decision if email marketing is for you.

Being mentally prepared for your journey makes all the difference.

It is really easy to get caught in the trap of not wanting to take one path (face-to-face sales), but not knowing what to expect when going your own way.