In the quest for a fulfilling career or a successful business venture, the tools we choose can make all the difference.
Let’s pause and consider—are you employing the right approach for your job search, or are you inadvertently using the wrong set of tools?
Imagine you’re facing a car breakdown. This is a clear-cut technical problem: the starter is broken, and you need someone with auto repair expertise to fix it.
The problem is defined, the solution is clear, and the right person for the job is available.
This scenario exemplifies what we call a technical problem, where solutions are straightforward and typically executed by experts.
However, not all problems fit this mold. Enter the adaptive challenge—a type much more elusive and complex.
An adaptive challenge lacks a clear definition or a simple solution. It demands collective effort and creativity from everyone involved.
No single expert can fix it; instead, it takes a team working together, adapting, and evolving to address the underlying issues.
Now, reflect on your job search or the journey of starting a new business. How often do we treat these endeavors as technical problems?
We assume, “I want this job, so I’ll tweak my resume and polish my LinkedIn profile.” These are technical fixes, but they might not address the real challenge.
The deeper question asks: Who are you becoming in this job search or business journey? Perhaps the real transformation lies in the adaptive challenge—requiring you to learn, grow, or change certain behaviors.
This challenge demands a deeper understanding of yourself and the process.
We often overlook the adaptive nature of these challenges. It’s not just about applying a quick fix; it’s about adapting and evolving.
This might mean learning new skills, embracing change, or even facing personal growth. These transformations are as crucial as the job search itself.
Numerous resources can guide you through understanding and tackling adaptive challenges versus technical problems.
As we contemplate our professional paths, I encourage you to ask yourself: Are you attempting technical fixes for a complex, adaptive problem in your job search?
It’s time to shift focus and embrace the complexity of adaptive challenges. This approach can yield personal growth and more fulfilling outcomes, far beyond what a simple technical fix can offer.
So, as you embark on your journey, whether it’s a job search or starting a business, remember to adapt, evolve, and grow. After all, it might just be the start of a transformational journey you never anticipated.
Here is how you can build a great list and control your destiny.
Those of you who have been with me for any time at all know that I am always on the lookout for ways to help my readers grow their email subscriber base.
I’m writing to share yet one more success that we’ve had recently with a public speaker who used this one simple technique to great effect!
I’ve written about list-building by SMS previously because I heard about somebody in our community who was successful with it.
I was so intrigued with it that I had to try it with one of my clients, and it is working like a charm!
[callout]Get a full 7-page report that details precisely what you need to do to begin leveraging SMS to build your email list today. Click now to get…
3 Methods Anyone can Master
10 Scripts to Boost the Number of New Subscribers
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How List-Building By Text Works
You sign up for a service that provides you with:
A Keyword.
Digits to where people text your keyword.
You also get to personalize these two messages that are delivered by the SMS/text system:
The prompt where you encourage a person to subscribe.
Your welcome message.
Once the text system has the email from your new subscriber, it sends that email to your email marketing system so that it can auto-deliver your signup goodie right away.
[shareable cite=”Jason R Owens”]You are crazy if you aren’t using this Oh-So-Easy technique to build your list.[/shareable]
How You Get People to Sign Up
Here are two ways that I’ve seen this used:
The Active Technique. From the stage you say something to the effect of “Thanks for attending my talk today. I have a special piece of bonus content for you [guide, etc. that takes people deeper into your content]. Take out your smartphone now and text GIFT to 33444, and I’ll send this bonus to you right away.”
The Passive Technique. Have the event promoter distribute your keyword and digits. Simply put your info on a business card, on a table tent, on a flyer in a goodie bag, or even list your info directly in the program.
Either one of these techniques are going to help you with enrolling new people to your list.
A client of mine who recently used texting as a way to get people to join her list spoke in 2 different sessions during the day — one morning and one afternoon.
My client received a 36% opt-in rate across the two rooms! This is phenomenal!
Upgrade your reading experience now to learn how you, too, can get a massive influx of subscribers every time YOU speak! It worked for my client. Why couldn’t it work for you?
Why it Works
Not only is having somebody join by text a lot simpler and a lot easier, people feel like they are in a little bit more control.
The user experience is different than somebody asking you to add your name to sign up sheet. This is more of an active strategy and people feel more involved in the process.
Plus, you get the extra push from social proof. If both of my neighbors pick up their phones and start signing up for your bonus, then…I better sign up for the bonus, too, because I don’t want to get left behind.
It doesn’t hurt that they get instant validation an instant feedback from you.
The way the system is set up is that the person ends up getting your goodies, or your freebie, sent directly to their inbox as soon as they register — instant gratification!
For those of you who are not using a technique like this in your list building arsenal, I highly recommend it!
[shareable cite=”Jason R. Owens”]You need to add List-Building-by-Text to your arsenal today![/shareable]
As I begin using this with more and more clients, I’m beginning to see that this technique is working across the board with
health practitioners
business coaches
public speakers
practically anyone who standing in front of a roomful of people in a position of authority.
[reminder]If you have used texting as a way to build your list, how has it worked for you? Good? Bad? Let us know.[/reminder]
