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017: Two Behind-The-Scenes Keys to Growing Your Platform [Podcast]

017: Two Behind-The-Scenes Keys to Growing Your Platform [Podcast]

I had the pleasure of interviewing Sebastien Richard for the launch of his new book, Lead Like a Superhero.  It is rare to have such a candid conversation with someone who is growing a platform.

What I liked most about our talk is that we reached beyond the usual surface conversation and tilled deep into what it is really like to transition from J-O-B to being a thoughtleader.

Interview Flow

  • 2:00 Interview Starts
  • 14:18 Lead Like a Superhero Sebastien’s New Book
  • 28:00 Wrap Up Comments with Sebastien
  • 32:17  Post-Interview Highlights and Takeaways

What is Working?

Booking Public Speaking Gigs – Attending the local chamber of commerce, Rotary meetings, Lions club.  Grow connections from there.  Often people come up afterwords and ask to continue the relationship.

Facebook Live – “I love to teach and get connected to people there,” says Sebastien.  People DO reach out via FB Messenger.  Prefers to keep messages around 5 minutes, but finds that the messages tend to be 10-15 minutes.  He runs these sessions twice a week.

Email Marketing – building through having a sign up form on webite, book site, and FB page.

Sebastien’s New Book – Lead Like a Super Hero

Sebastien launched a brand new book in May!  Click here to get a copy.

 

 

 

 

 

 

 

Interview Key Take Aways

  1. There is no short path.  It takes work.  There is no magic FB ad campaign that is going to catapult your business to a million dollars per year.
  2. Branding is an iterative process. Finding your voice takes time, and your brand will change as you find an audience that resonates with your message.
015: How to Protect Your Greatest Asset [Podcast]

015: How to Protect Your Greatest Asset [Podcast]

In Stephen Covey’s Seven Habits book, one of his first lessons is the Golden Goose.

It is an illustration of two concepts — production and production capacity.

Covey uses the Golden Goose analogy to illustrate the balance that we need to strike between our ability to produce and the production itself.

In short, don’t kill yourself.  Don’t injure your ability to produce by burning yourself out.

At the start of the year, I knew I had to make several changes to my non-work life, and this podcast tells you:

  1. What I tried
  2. How it is working for me in the first 4 months of the year.

Click the triangle to listen to the podcast.

Transcript

Complete transcript available.

Links

[callout]I would LOVE it if you would leave me a review on iTunes![/callout]

014: How to Break Free From Being Paralyzed by Perfection [Podcast]

014: How to Break Free From Being Paralyzed by Perfection [Podcast]

After a skiing accident took Karen’s hearing at age 19, she left the sport and thought her skiing days were behind her.

What Karen didn’t expect was to have those skiing passions reawakened more than 20 years later.  The process of transformation (I won’t steal the story, so you’ll have to download her free book to get the inside scoop) took Karen to levels of personal performance that she had never known.

Today, Karen shares these discoveries and more as a Passion Mentor, and she has built a very successful public speaking practice around her message.

Click the triangle to listen to the podcast to learn how she did it.

Transcript

Complete show transcript is available here.

[shareable cite=”Karen Putz”]No just means Not now. [/shareable]

What Is Working Right Now

Giving away a free download of her book.  She’s given away thousands of copies of her book over the years.  Karen is a BIG believer in providing value first as this leads to additional work like coaching sessions and speaking engagements.

  • Network.  Start where you are.  Speak anywhere you can get the chance.  It often leads to more work.
  • Find a successful speaker and take that person to lunch.

Links

Listen to the Audio

[callout]I would LOVE it if you would leave me a review on iTunes![/callout]

Click the triangle to listen to the podcast to learn how she did it.

013: 2 Ways You Can Benefit From a Virtual Summit [Podcast]

013: 2 Ways You Can Benefit From a Virtual Summit [Podcast]

After a very difficult period in her life, Laura Diehl woke in the middle of the night, her head filled with the title for a book and pages upon pages of notes.

Only a short time later this late-night epiphany has grown to several published books, a series of conferences, and her first-ever virtual summit.

Click the triangle to listen to the podcast to learn how she did it.

Transcript

Complete show transcript is available here.

Links

  • Laura’s Main Site – GPS Hope
  • Hope and Healing Virtual Summit for Grieving Parents (You should click through to see how many people Laura recruited for this event.  The number really is impressive!
  • Laura’s YouTube Channel

[shareable cite=”Laura Diehl”]Forward motion is better than no motion.[/shareable]

Tools She is Using

Benefits of Running a Virtual Summit

List Growth

Laura saw an increase of about 200 subscribers from running her virtual summit

Solidifying Your Expertise

Become even more of an expert in the eyes of other experts in your field, b) your prospects.

  • Other experts in your field
  • Your prospects

What Is Working Right Now

I noticed that the blog posts in Laura’s blog often have what I’m calling a “Double Call-to-Action” where she has an after-post opt-in form above a second call to action for her speaking skills.

Laura says, “That [after-post opt-in form] has been our most consistent way of adding to our email list…”

Listen to the Audio

[callout]I would LOVE it if you would leave me a review on iTunes![/callout]

Click the triangle on the green bar to listen now.

 

 

012: How to Use Your Bravery to Develop a Powerful Message [Podcast]

012: How to Use Your Bravery to Develop a Powerful Message [Podcast]

If you have had a life experience that you think people could benefit from hearing, then this episode is for you.  Today I am joined by Cortney Donelson, author of Clay Jar Cracked.

In the midst of a life experience, Cortney realized that she had a message to share.

She has built her experience into the perfect trifecta which includes:

  • A Book which currently has over 20 5-Star reviews on Amazon
  • Speaking Engagements
  • Retreats and Workshops

Click the triangle to listen to the podcast and learn how she’s doing it.

Introducing Cortney Donelson

Cortney believes the content for her writing only came to fruition after experiencing one of the greatest tragedy-turned-love-stories ever told.

Her first book, which will be released by Morgan James publishing on March 7, 2017 called Clay Jar, Cracked, and her devotional blog, “As a Clay Jar,” are the products of her passions, faith, heart to encourage others, and God’s provision.

Cortney lives in Charlotte, North Carolina with her courageous husband and her two extraordinary children.  She works for International Mission Foundation.

Show Notes

  • 3:49 – Interview with Cortney Donelson
  • 27:53 – Post Game Analysis
  • 31:00 – Overview of Cortney’s Product Offering
  • 33:35 – Three Steps You Can Take to Get Traction with Your Message
  • 35:29 – Four Part Framework for How to Grow Your Bravery

[shareable]Your Bravery is like a muscle. It grows the more you use it.[/shareable]

Transcript

Complete interview transcript is available here.

What is Working

  1. Being brave
  2. Referrals for speaking engagements
  3. Mentor who is introducing her to a broader network

The Four Elements of Bravery

  1. Thinking that your message could help people.
  2. Telling anyone your story for the first time.
  3. Capturing your thoughts and feelings by writing a book/journaling, etc.
  4. Putting yourself out there.

This doesn’t have to happen all at once.
It doesn’t have to happen all in this order.

Your Bravery is like a muscle. It grows the more you use it.

Three Steps You Can Take to Get Traction with Your Message

  1. Start with the message first.
  2. Package the message so that it resonates with a tribe somewhere.
  3. Tribe begins to pull on you by placing a demand.

This is very iterative. You will need to do this again and again.
It takes time.
This is art!

Links

Listen to the Audio

[callout]I would LOVE it if you would leave me a review on iTunes![/callout]

Click the triangle on green bar to listen now.

011: 1 Surprising Discovery Leads to Tremendous Growth [Podcast]

011: 1 Surprising Discovery Leads to Tremendous Growth [Podcast]

Introducing Cindy Mazzaferro

Cynthia Mazzaferro is a Motivational Speaker, #1 Amazon Best-Selling Author, Energy and Intuitive Healer, Reiki Master, and Powerful Beyond Measure Life Coach.

She is a retired Physical Therapist of over 30 years and previous owner of an ergonomic company where she performed work site analysis and spent thousands of hours training and teaching individuals on injury and stress reduction.

Cindy’s passion is to assist people in their personal growth, health, and purpose.

Click the triangle to listen to the podcast.

Show Notes

  • 1:22 – Interview with Cynthia
  • 25:54 – Cindy’s Offer to Listeners
  • 28:13 – Post Game Analysis

[shareable]You are Powerful Beyond Measure[/shareable]

Transcript

Show transcript is available here.

What is Working

  1. Facebook
  2. Interaction with people who comment or message
  3. Opt-in pages

Book Launch April 4

Book Trailer

Links

Listen to the Audio

[callout]I would LOVE it if you would leave me a review on iTunes![/callout]

Click the triangle on green bar to listen now.

010: Certified Master Resilience Trainer, Sean Douglas [Podcast]

010: Certified Master Resilience Trainer, Sean Douglas [Podcast]

Almost every person I know needed to pick himself or herself up by the bootstraps at one point. Stuff happens — it is a fact of life.

Sean Douglas, a certified Master Resilience Trainer with the US Air Force, is creating a business from teaching others how to “withstand, recover, and grow through the face of adversity”.

On today’s show, Sean is kind enough to impart some of his wisdom AND gives us a few business-building tips along the way.

Click the triangle to start listening now.

[shareable cite=”Sean Douglas”]Everything that we are going through right now is preparing us for where we are going to go.[/shareable]

Show Notes

  • 2:40 – What is Resilience?
  • 5:00 – How did you become a resilience trainer?
  • 7:52 – An 11-point Framework for Resilience
  • 13:46 – Overview of Sean’s Consulting Practice
  • 19:55 – How Do You find Clients for Your Consulting Practice?
  • 24:50 – Intro of Sean’s Book
  • 29:43 – How Sean finds and books Public Speaking Engagements

[shareable cite=”Sean Douglas”]If you want to do something — anything — just ask people who are already doing it.[/shareable]

Transcript

Complete show transcript available here.

Links

Sean’s Best Hack for Finding Speaking Gigs

Google Call for Speakers + Resilience

Listen to the Audio

[callout]I would LOVE it if you would leave me a review on iTunes![/callout]

iTunes: https://itun.es/us/1LEKR.c

Stitcher: http://www.stitcher.com/s?fid=131735

Google Play Music: https://play.google.com/music/m/Ixtvhegisj7imb5elb4ghf43cuu

Click the triangle on green bar to listen now.

009: How to Find Your Best Audience [Podcast]

009: How to Find Your Best Audience [Podcast]

We have a great episode today with the talented and amazing Isabel Hundt.

Isabel Hundt is the author of The Power of Faith-Driven Success and a certified Vision & Transformation Coach, international speaker, World-Visionary, Empath-Warrior™ and ambassador of Global Presence Leadership.

Over the past several years Isabel has developed a successful business by traveling all over to share her enlightening message of tuning in to our true selves.

Her passion is to help young adults create, live and transform their lives by understanding the scientific and spiritual connections between their heart and brain, and by discovering their unique and magical gifts hidden within.

She also teaches how to use our emotions and intuition as a powerful guide in business and life. Isabel has especially a heart for the Empaths in the world of entrepreneurs.

Transcript

Here is the complete transcript of today’s show.

Show Notes

We begin the episode with a short discussion of the array of products that Isabel has grown to capitalize on her unique gift.

We talk about how Isabel got started, how she found traction, and how she found her audience.

She explains how one “ah-ha” moment came when talking with one of her friends.

Isabel then shares her deepest insights on knowing and trusting what our internal voice is telling us to create.

[shareable]It is really important to trust yourself so you can create your business in the service of the greater good. @IsabelKHundt[/shareable]

Click the triangle to listen to the podcast.

Links

[shareable]I realized that emotions really can lead us in the direction where we are supposed to go. @IsabelKHundt[/shareable]

Listen to the Audio

[callout]I would LOVE it if you would leave me a review on iTunes![/callout]

Click the triangle on green bar to listen now.

008: How to Revive a Cold List in 3 Easy Steps [Podcast]

008: How to Revive a Cold List in 3 Easy Steps [Podcast]

Imagine being handed 712 fully opted-in and verified contacts complete with name, email, and phone number.  How would you determine if there were any gold nuggets in the list?

Click the triangle to hear how I tackled just such an example for a client in the last 2 weeks.

Show Notes

We used a twist on a classic “Gain-Logic-Fear” email sequence popularized by Ryan Deiss, but first we needed a way to re-engage the list.

We sent a Wake Up email to people just before the holidays ended.

[callout]Want a complete download of all the emails I used to make this campaign happen? Just click here to get started.[/callout]

A/B Split Test

We did an A/B Split test for the first email because we wanted to maximize open rates on this cold list.

Email 1A – Sent to 100 people.  Had a 37% open rate (bounce rate of 18%)

Email 1B – Sent to 100 people.  Had a 45% open rate (bounce rate of 11%)

We sent version A to the remaining 512 people on the list.

Our open rate was over 43%, which is very stout.

Notice the bounce rate.  At 18% this is consistent with what we saw in the initial A/B split test.

Good news is that this email marketing service automatically removes bounces from your list, so you don’t have to be concerned with needing to do this manually.

Now we can get started with the remainder of the campaign.

Gain-Logic-Fear Sequence

Gain Email

Logic Email


[callout]Want a complete download of all the emails I used to make this campaign happen? Just click here to get started.[/callout]

Fear Email

Summary of Email Performance

Results reported as Open Rate (%), Bounce Rate (%), and Complaints (#), respectively.

  • Email 1A – 37%, 18%, 0
  • Email 1B – 45%, 11%, 0
  • Email 1 all others – 43.2%, 17%, 1
  • Gain Email – 26.3%, 2.7%, 0
  • Logic Email* – 75.3%, 1.3%, 1
  • Fear Email* – 55.7%, 0%, 0

*Logic and Fear emails were sent only to people who opened Gain email.
[callout]Want a complete download of all the emails I used to make this campaign happen? Just click here to get started.[/callout]

Overall Campaign Performance

Did the campaign work?

In short, yes!

  • We had one response to the Logic email!
  • We had one response to the Fear email!

People hit their reply button just like we asked them to and left responses like this one:

My job is to either…

  1. Make the phone ring
  2. Get the prospect to raise his/her hand.

Transcript

Get the complete transcript here.

Listen to the Audio

[callout]I would LOVE it if you would leave me a review on iTunes![/callout]

Click the triangle on green bar to listen now.

007: How to Face Spiritual Opposition and Win [Podcast]

007: How to Face Spiritual Opposition and Win [Podcast]

Spiritual opposition is one of the most overlooked aspects of developing a platform.

This is far more than the resistance (see The War of Art) that Pressfield mentions and warns us to fight.  Sometimes we face more than just a battle within.

I imagine that nearly everyone reading this post wants to share their goodness with the word, to make some aspect of people’s lives better.  This momentum of ours will not go unopposed, so prepare for it.

There are times when the battle comes from the outside in the form of forces that don’t want us to succeed.

In this podcast I share with you the steps I take to prepare myself for anything that lies ahead.

[callout]Want a complete list of resources I use to Pray for My Family and Business? Click here to get them now.[/callout]

Show Notes

In this episode I speak quite openly about how I have experienced and fought opposition over the years.

Click the triangle to get started.

[shareable]The best thing we can do to protect our platform is to prepare for spiritual opposition.[/shareable]

Transcript

Click here for the complete transcript of today’s show.

Forms of Spiritual Opposition

  • Ennui — “Awww…do  we have to do that today?”
  • Agreements — “I did poorly on my public talk today; I must not be any good at this. God is not with me any longer.”
  • Blatant Attack — Things fall apart at the most inopportune time could be an attack.

[callout]Want a complete list of resources I use to Pray for My Family and Business? Click here to get them now.[/callout]

[reminder]Given that this topic can be a little ‘out there’ for people who have not heard of spiritual opposition, I’m inviting you to give me all kinds of feedback. Just scroll down and leave a comment for me, ok?[/reminder]